By ELLEN LEWIS
Sports Bras were already a distinctly American lingerie business driver prior to the Pandemic. But the shift in priorities precipitated by that phenomenon catapulted the category into another volume dimension. Lucky were the brands who previously staked a claim to this terrain. The plethora of companies actively pursuing sports and activewear apparel is extensive. Because Lingerie Briefs plays specifically to an Intimate Apparel audience, this post focuses on those companies whose entire mission is fit and support.
I don’t deny the Lululemon’s or Nikes of the world, but I won’t be playing in their playground here. The high-performance fabrics, hyper astute engineering and innovative construction of sports regalia created by bra fit design experts results in a highly technical product geared not only for fit, but support, lift, comfort, and containment. In addition, sports bras and activewear designed for lighter weight work, perhaps yoga, are well served by the extremely soft, malleable fabrics inherent to lingerie. In this sports bra collage, I have zeroed in on brands well respected for these attributes. Where the sizing is compatible, I have tried many of them and can personally vouch for their value.
NATORI
PANACHE
FREYA
BERLEI
FIT FULLY YOURS
EMPREINTE
SIMONE PERELE
ROYCE
ELOMI
SHOCK ABSORBER
WACOAL
ANITA
CHANTELLE
PARFAIT
MONTELLE
SKIN
HUIT
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