Keep Moving ~18 Activewear Brands Meet the Challenge  

By ELLEN LEWIS

Sports Bras were already a distinctly American lingerie business driver prior to the Pandemic. But the shift in priorities precipitated by that phenomenon catapulted the category into another volume dimension. Lucky were the brands who previously staked a claim to this terrain. The plethora of companies actively pursuing sports and activewear apparel is extensive. Because Lingerie Briefs plays specifically to an Intimate Apparel audience, this post focuses on those companies whose entire mission is fit and support.

I don’t deny the Lululemon’s or Nikes of the world, but I won’t be playing in their playground here. The high-performance fabrics, hyper astute engineering and innovative construction of sports regalia created by bra fit design experts results in a highly technical product geared not only for fit, but support, lift, comfort, and containment. In addition, sports bras and activewear designed for lighter weight work, perhaps yoga, are well served by the extremely soft, malleable fabrics inherent to lingerie. In this sports bra collage, I have zeroed in on brands well respected for these attributes. Where the sizing is compatible, I have tried many of them and can personally vouch for their value.

NATORI

PANACHE

FREYA

BERLEI

FIT FULLY YOURS

EMPREINTE

SIMONE PERELE

ROYCE

ELOMI

SHOCK ABSORBER

WACOAL

ANITA 

CHANTELLE

PARFAIT

MONTELLE

SKIN

HUIT

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