By ESTELLE PULESTON
Based in Ukraine, Apilat is a luxury lingerie brand with a twist: its designs are heavily influenced by wedding dresses. Though its garments have gotten more colorful over time, rather than the mostly-ivory color palette of its beginnings, the general aesthetics of bridal fashion are still there, as well as its high-end construction techniques and attention to detail.
The brand was founded by sisters Galyna and Lubov Apilat, both graduates of Kiev National University of Technology and Design, whose first business venture together was to open a clothing atelier. By chance or fate, a few years into running it, a customer asked for a wedding dress and the experience of creating it was so fascinating and so enjoyable that in 2012, they launched their eponymous label and switched their focus purely to bridal.
But as much as they loved designing wedding dresses, there was one thing still leaving them unfulfilled. “We enjoyed working with lace, but whenever we added lining fabric at the end of the gown’s making, the dress seemed to lose its lightness,” says Lubov, “This led to the desire to create a collection of lace dresses without lining to preserve their transparency and airiness.”
The result was Apilat lingerie for wedding nights and honeymoons, a line of extravagant robes and long, slinky gowns that do, in fact, often resemble wedding dresses without a lining. There are pieces that look like big clouds of tulle, and others made in curve-hugging satin, but what they all have in common is an unmistakable sense of glamour. Dramatic sleeves, big feather cuffs and flowing trains are all recurrent design features, and I particularly enjoy the brand’s use of shimmer materials, whether it’s metallic silks (even more beautiful than regular silk!) or heavily-sequined fabrics.
Contact information:
Website: https://apilatwedding.com/
Instagram: @apilat_lingerie_official
Email: apilatwedding@gmail.com
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