An Exclusive Conversation with Jos Berry: The Visionary Behind Intimate Apparel’s Evolution

By ASI EFROS

Amid a brief pause between trend shows in New York, Paris, and Shanghai, Jos Berry—intimate apparel expert, visionary, journalist by trade, and avid feminist—found a moment to sit down for an exclusive interview with Lingerie Briefs. (See video below – or view it on YouTube.)

In our discussion, Jos Berry shared her invaluable insights into the bodywear industry’s most pressing challenges, offering a unique perspective on the evolving needs of today’s consumer. But beyond that, she also opened up about the personal journey that has defined her career and life.

Jos Berry is best known for founding Concepts Paris in the early 1990s, a trend-forecasting agency that quickly became a global authority in intimate apparel. For lingerie designers stepping into the new millennium, Concepts Paris wasn’t just a guide—it was and continues to be a creative compass. Its highly coveted Trend Books, brimming with insider knowledge, snapshots of street style, precious illustrations, and lush fabric swatches, have been essential tools for those crafting the future of body fashion. Holding one is akin to holding a work of art—or a designer’s bible.

Beyond her work with Concepts Paris, Jos Berry is the driving force behind the Interfilière Trend Show’s renowned Trend Forum, shaping the narratives of intimate apparel across Paris, Shanghai, and New York. Her influence spans every facet of the industry—from textiles to manufacturing to retail—on a global stage.

For more about Jos Berry and the visionary world of Concepts Paris, visit www.conceptsparis.com or follow @conceptsparis.

Contact:
Jos Berry, Founder and Creative Director of Concepts Paris.
Email: info@conceptsparis.com
Tel: +33 (0)6 85 74 07 08

See more articles by Asi Efros in her Intimate Talks column on Lingerie Briefs