By DANA DONOFREE Founder of AnaOno
When I set out to create AnaOno, I knew I wanted a brand that wasn’t just about lingerie—it was about providing comfort and support for all bodies, especially for those who, like myself, have undergone breast surgeries or face chronic pain. We’re committed to fabric choices that don’t just feel good but also support healing and well-being. That’s why TENCEL™ Modal is a core component of our collections, and it’s a fabric I believe every retailer should prioritize in their intimate apparel assortments.
The Power of TENCEL™ Modal in Intimate Apparel
At AnaOno, we selected TENCEL™ Modal because it offers an ideal blend of softness, breathability, and sustainability—qualities that elevate intimate wear. TENCEL™ Modal is derived from sustainably sourced beech wood and undergoes an eco-friendly manufacturing process, making it a responsible choice for brands and customers alike. As retailers, you know that customers today are looking for products that align with their values. Modal ticks this box, allowing retailers to meet demand for sustainable options.
Comfort that Speaks to All, Especially Those with Unique Needs
For any customer, comfort is key when it comes to intimates. But for those dealing with chronic pain, recovering from surgery, or facing sensitive skin conditions, comfort is absolutely non-negotiable. TENCEL™ Modal is incredibly gentle, providing a buttery-soft feel that’s kind to all skin types. The fabric’s natural breathability and moisture-wicking properties help keep skin cool, reducing irritation and discomfort. As someone who has experienced these challenges personally, I know how powerful these small details can be.
For individuals affected by breast surgeries—whether mastectomy, lumpectomy, or reconstruction—TENCEL™ Modal is a gentle touch in a sensitive area. The fabric moves with the body, stretches easily, and provides a level of softness that helps customers feel more at ease and supported. It’s ideal for bras, loungewear, and post-surgical garments, making it a versatile addition that adjusts to many needs.
A Must-Stock for Every Retailer
Why should you stock TENCEL™ Modal pieces in your intimate departments? Want to hear first-hand, “WOW, This is SO SOFT!?!” It’s a fabric that all customers will appreciate for its superior comfort and durability. Its hypoallergenic properties make it suitable for customers with sensitive skin, and its sustainable origins align with the increasing demand for eco-conscious choices.
Second, when you stock up on TENCEL™ Modal collections, you’re choosing items that genuinely support customers across diverse needs. For those of us at AnaOno, this fabric isn’t just part of our product—it’s part of our commitment to empower every chest with comfort, confidence, and support. Modal offers an all-day wearability that every shopper is bound to love, whether they need additional support due to health challenges or simply want an ultra-soft, high-quality piece.
Show Your Customers You Care
By offering TENCEL™ Modal intimates, you’re offering more than lingerie. You’re offering care, support, and quality to every customer who walks through your doors. So, stock up, share the benefits, and let this transformative fabric make a difference in the lives of all chests, one breast, two breasts, no breasts, or new breasts. Every chest deserves support.
See More AnaOno Collections in Their Spotlight on Lingerie Briefs
