By ASI EFROS
In this captivating interview, Ken Natori, President of Natori, reflects on nearly five decades of the company’s remarkable journey. He shares invaluable insights into the dynamics of running a family-owned and operated business, while offering a glimpse into the brand’s evolution, current ventures, and exciting plans for the future.
As the president of The Natori Company, Ken oversees a fashion empire that spans an impressive range of collections—from ready-to-wear, lingerie, and sleepwear to bedding, towels, legwear, rugs, fine jewelry, health-wear, and even stylish apparel for pets. Before taking the helm, he managed the brand’s e-commerce and licensing divisions, contributing significantly to its expansion. His leadership also extended to overseeing finance, public relations, and marketing.
Before joining the family business, Ken built an impressive career outside of fashion. He worked as a TV and radio reporter for Bloomberg and gained experience in international equities at Lehman Brothers. Ken’s educational background includes an MBA from Stanford University’s Graduate School of Business and a bachelor’s degree from Amherst College.
Founded in 1977 by designer Josie Natori, The House of Natori has evolved into a true lifestyle brand with a devoted following. Its customers deeply appreciate the artistry, craftsmanship, quality, and longevity that define Natori garments, solidifying its reputation as a symbol of timeless elegance with an East meets West aesthetic.
Contact:
Ken Natori, President of Natori
www.natori.com
help@natori.com
@natori
