Curve New York Celebrates Heritage, New Beginnings & Industry Connection This August

By MOLLY JAYNE

As the intimate apparel industry gathers in New York this August, Curve New York returns to the Javits Center River Pavilion with a season defined by milestone anniversaries, exciting brand debuts, immersive experiences, and the Spring/Summer 2027 collections.

From August 2-4, buyers will discover a thoughtfully curated mix of established industry leaders, emerging designers, educational programming, and networking opportunities that continue to make Curve North America’s leading destination for intimate apparel and swimwear.

Celebrating Industry Milestones

This season, several of the industry’s most respected brands are marking significant anniversaries at Curve New York.

Chantelle celebrates an extraordinary 150 years, commemorating the milestone with a special anniversary gathering on Monday evening. Anita marks 140 years while hosting its Anita Care Fit Certification Workshop on Tuesday, offering a full day dedicated to post-mastectomy care, specialized fitting, and retailer education. Empreinte celebrates 80 years of French craftsmanship, while Oscalito honors 90 years of Italian heritage and timeless design.

These milestones highlight the enduring innovation and craftsmanship that continue to shape the intimate apparel industry.

New Collections, Returning Brands & Fresh Perspectives

Buyers can expect a strong mix of familiar names and exciting new discoveries across the show floor. Brands including Natori, Skarlett Blue, and Oh Là Là Chéri return with their latest collections, while Natori expands its presence with sleepwear.

SKIN and Carol Coelho make their return to Curve, while Maison Close begins an exciting new chapter, making its first appearance under its new name, Scandale.

Curve’s curated Object of Desire showcase also returns, spotlighting emerging designers and innovative collections from around the world. Curated by Bok Goodall and Molly Jayne, the showcase continues to introduce retailers to fresh creative voices and distinctive brands that are shaping the future of the industry.

Beyond the Show Floor

Education remains a cornerstone of the Curve experience, with this season’s lineup featuring Turning Likes into Lingerie Sales sponsored by Wacoal, The Intimate Edit: Trends Defining the Spring/Summer 2027 Season presented by Best of Intima, The Future of Wholesale: Building Stronger Brand-Retailer Partnerships with Vanessa Urenda, and Anita’s all-day Fit Certification Workshop.

Attendees can also experience several interactive activations throughout the show, including the debut of Casa Curve, an exclusive VIP Gifting Suite where invited buyers can discover lingerie, beauty, and lifestyle brands firsthand. Curve Conversations also returns, offering brands, retailers, and industry leaders the opportunity to share insights, tell their stories, and discuss the ideas shaping the future of intimate apparel through a series of on-site podcast interviews.

The weekend begins with the Rack Shack Party, celebrating this season’s Object of Desire designers through live performances and networking, before three days of sourcing, education, and connection on the show floor.

From anniversary celebrations to new brand discoveries and industry conversations, Curve New York continues to bring the intimate apparel community together to celebrate where the industry is today and where it’s headed next.

See More Curve features in their Spotlight on Lingerie Briefs