This week’s Intimate Discovery: Yummie Brings Shapewear Out of The Closet
It is not too often that I can identify a new merchandising channel in the Intimate Apparel Industry, so you can imagine my excitement when I saw the pioneering lifestyle initiative recently launched by the innovative fashion solutions brand, Yummie Tummie by Heather Thomson. Simply named Yummie, this emerging brand now available to lingerie stores at Curve NY and Curve NV, is a natural extension of the Intimates Shapewear Collection. Utilizing the patented proprietary technology that fostered the original 3 panel cami, Heather has managed to bring shapewear out of the closet camouflaged in the construction of sophisticated and sexy apparel. Based on Yummie Tummie’s initial credo that woman deserve to feel empowered by style and not forced to suffer for the cause, this new shaping evolution promises to expand a lingerie boutique’s profile.
