Shapewear

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BRIEF ALERT! Cosabella

This Week’s Intimate Discovery: Established Intimates Company Takes An Innovative Step

Last week I ventured downtown to see the new Cosabella flagship store in New York’s trendy Soho district. After closing their traditional Intimate Apparel showroom, they have designed a crossover milieu where wholesale and retail staff commingles with customers creating instant feedback and easy access.  Signature product statements stand out in a contemporary white space highlighted with textural … Read More


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[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/11/DanaideRodin-1.jpg”][/lightbox]When I am in Paris, if time allots, I try to sneak away to the Musée Rodin, for a moment of artistic reprieve.  In fact, in the past, I mandated that my lingerie design team visit this beautiful sculptural enclave for inspiration.  I believe that Rodin’s work is the perfect manifestation of the sensual form.  One of my favorite pieces, Danaid is carved from … Read More


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BRIEF ALERT! Result Wear

This Week’s Intimate Discovery:  Understated Showroom showcases an  innovative new shaping collection

[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/11/Result-Wear-Marilyn-ac1.jpg”][/lightbox]A few weeks ago, one of my favorite Industry [lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/11/Result-Wear-Jane-and-Stella-ac.jpg”][/lightbox]colleagues, Melissa Silvetti, informed me that she had recently relinquished her responsibility as Sr. Buyer for the elegant Journelle Lingerie boutiques to start her own contemporary sales rep business.  Aptly named Understated Showroom, Melissa has chosen this … Read More


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BRIEF ALERT! Bettie Page

This Week’s Intimate Discovery:  Secrets In Lace reveals an Iconic Collection

[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/BB4250-PL-03-L-ab1.jpg”][/lightbox]For several years now I have been an admirer of the [lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/B4750-IV-03-L-ab.jpg”][/lightbox]Secrets In Lace e-commerce site.  It’s not only that I am impressed with the clear merchandising message, but also the methodical approach to building a niche identity that owner, Dan Whitsett has achieved.  Founded as the … Read More


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