By ELLEN LEWIS
Le Mystere
At the beginning of the last decade, when we launched Lingerie Briefs, the shapewear business was having a moment. Powered by the Spanx craze, a concept of control without the infrastructure of a girdle, shapewear began to appear everywhere in the market. The plethora of companies responding to the Spanx phenomenon was overwhelming. I remember one Curve show where it seemed as if half the stands were shapewear brands. Subsequently, … Read More
I know that I shouldn’t even touch the intense political discourse currently pre-occupying the American psyche, so I will make this parallel as softly as I can. I keep hearing Donald Trump propagating the slogan, “Make America Great Again”. I find this statement a bit confusing, mainly because, I had no idea that America wasn’t a great country. Maybe, social and cultural forces have re-channeled out priorities and the impact of global technology has pushed … Read More
By Ali Cudby
For the past few years, there has been much talk about innovations in shapewear, whether they are focused on fashion, knitting technologies or cosmetic benefits embedded into shapewear fabrics.
Customers may not understand these innovations, and explaining them can help make a sale – or an upsell. In addition to understanding a product’s features and benefits, it’s both interesting and fun to learn about the story behind a new … Read More
Recently, my husband and I took a leap and built a home in Mexico, which, as you can imagine, needed to be furnished. We have an understanding about communal purchases: he has very little say regarding décor issues, and lots of input on anything technical. I am all about comfort and style. He analyzes every stitch expecting maximum structural integrity at the best possible price. But when it came time to choosing a mattress for … Read More
It’s March and very soon there will be a subtle shift in the atmosphere. Next week-end is daylight savings time and overnight, the weight of winters load will begin to dissolve. Light changes everything, how we see, how we feel, how we act. Light is an artist’s primary asset. It molds and manipulates every object in its field of vision. As the days lengthen so will they warm. Freed from our swaddled cocoons, we will … Read More
My first recollection of feeling bad about my body was immediately after being crowned Miss Texas. I walked by the judges’ section and a woman named June, who was head of a beauty company, and had just voted for me, told me to work on the beginnings of my cellulite for the upcoming Miss USA contest. Now think about that. I had just won for being supposedly the most beautiful girl … Read More
