Lingerie Briefs ~ by Ellen Lewis

The Power Of Focus ~ Cotn Sleepwear

When my daughter Kate was 13, I took her to Paris hoping that the opportunity would broaden her sensibilities.  I literally had to drag her to the Musée d’Orsay to see the Impressionists.  She was much more fixated on the French Patisseries and her new found obsession with chocolate éclairs.  Imagine, then, my thrill, as I witnessed the transformation of her perspective as she began to wander through galleries devoted entirely to one school of art.  So many focused masters assembled together make such a powerful impact, that this venue is now recognized as the heart of Impressionism in the world.  I wanted her to understand the virtue of concentrating on an individual theme and pursuing it to make a statement.

I have been aware of the Cotn Collection for several years, but it is not until I studied the assortment that I recognized the cohesive dynamic of this brand.  The classic design simplicity and easy fit constructed in signature soft knit Peruvian Pima cotton appeals to a woman’s search for comfortable, casual quality intimates. Presented in coordinated “groups”, it is also possible for a retailer to extract an independent category to offer the customer a scope of choices in one focused classification.  Although there are a comprehensive range of pajamas and robes, I was particularly excited about the Cotn selection of both long and short nightshirts, because this is a niche that is rarely available from one resource in such profusion.  Supporting the art of key item merchandising, these sleep shirts, when shown together; tell a definitive story about the Cotn brand while at the same time,  they zero in on a very real consumer need.

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“Concentration Is The Secret Of Strength” . . . . Ralph Waldo Emerson

inquiries: nnetwork@aol.com

Available At:

Abrielle: Washington D.C.

Annabelle’s:  Leawood, Kansas

La La Fashions:  Grove, Oklahoma

Barbara Graves:  Little Rock, Arkansas

The Lingerie Shoppe:  Birmingham, Alabama

La Femme:  Lafayette, Louisiana

Bits Of Lace:  Charleston, South Carolina

J-Alanes Fine Lingerie:  Cary, North Carolina

Very Fitting:  Vero Beach, Florida

Leisure and Lace:  Linwood, New Jersey

Soleil Toile Lingerie:  Westport, Connecticut

Top Drawer LLC:  Bedford, Exeter & West Lebanon, New Hampshire

Gattles:  Naples, Florida & Petroskey, Michigan & Cincinatti, Ohio

Mystique Lingerie:  Katy, Texas

Muriels Intimate Apparel:  Holland, Michigan

Intimacy:  New York City, N.Y. & Atlanta, Georgia

La Petite Coquette:  New York City, New York

Bertha Church:  Burlington, Vermont

Glamour House Intimate Apparel:  Santa Barbara, California

Sleepyheads.com

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