When the kids were very young, I took full advantage of the holidays and kept a chart on the refrigerator door tracking their behavior for Santa Claus. This worked as a bribery tool for about 3 weeks, during which I made a big drama about Christmas lists and gift potential. Now they are older and multiple presents have been whittled down to one special package; so satisfying expectations is a much more intuitive chore. I … Read More
This Week’s Intimate Discovery: Established Intimates Company Takes An Innovative Step
Last week I ventured downtown to see the new Cosabella flagship
store in New York’s trendy Soho district. After closing their traditional Intimate Apparel showroom, they have designed a crossover milieu where wholesale and retail staff commingles with customers creating instant feedback and easy access. Signature product statements stand out in a contemporary white space highlighted with textural surfaces and touches of antique … Read More
This Week’s Intimate Discovery: A Woman’s Needs Inspires a Lifestyle Boutique in Canada.
It’s one week before Thanksgiving and reminiscing about holiday preparation all I can think of was the intensity of the selling floor when I was working 12 hour days, 6 days a week as a department manager in the early years of my career. It was all about key item intensification as we set our sites on the best gifting merchandise. … Read More
When my daughter Kate was 13, I took her to Paris hoping that the opportunity would broaden her sensibilities. I literally had to drag her to the Musée d’Orsay to see the Impressionists. She was much more fixated on the French Patisseries and her new found obsession with chocolate éclairs. Imagine, then, my thrill, as I witnessed the transformation of her perspective as she began to wander through galleries devoted entirely to one school of … Read More
This Week’s Intimate Discovery: A classic sleepwear style emigrates to the USA just in time for the holidays
The first lesson I learned when I migrated from the world of retail buying to product development was the importance of basics to the infrastructure of any brand. It was more years ago than I care to mention, that I first identified the classic cotton PJ as a critical driver in a sleepwear
assortment. The very … Read More
Honestly, I truly hope that what they say about events happening in threes is true, because after this week-end, I have had enough! First, the airline lost my baggage, which is unbelievable since it was a carry on that I door checked and watched being ferried down the jet way. It’s still not back, 2 days later. Then, I drafted this week’s Brief on Saturday, but on Sunday morning, when I turned on my laptop, … Read More
This week’s Intimate Discovery: Talent Forges Innovation in Lingerie E-Commerce
What appeals to me most about the BareNecessities.com website is the natural symbiosis that I feel as a lingerie merchant to this brand. Their mission to provide the highest quality product assortment at the best value parallels my quest to bring clarity to the Intimate Apparel marketplace. Firmly ensconced in the highly competitive Lingerie venue offered on the Internet, 
BareNecessities.com has remained on the … Read More