This Week’s Intimate Discovery: Technology Enables A New Brand Of Smart Panties
Several years ago, I began to hear rumblings in the market about a niche panty opportunity that had recently emerged: a product developed to eliminate moisture and odor issues. I was fairly certain that this concept would be supported primarily in pharmacy locations and was a bit surprised when I began to be approached, in fact, by several entrepreneurs, interested in developing a product focused on specialty store business. Feminine lingerie combined with the technology necessary to protect women as they age seemed non-compatible. Imagine my surprise when I discovered Knock Out™, a pretty new panty brand constructed with their patented No Trace™ technology. Designed in soft cotton and lace these classic styles are made in America and engineered to accommodate the panty failure moments in our busy lives.
inquiries: oliviafeldman@mindspring.com
“Small Opportunities Are Often The Beginning Of Great Enterprises”…Demosthenes .
NOTE: Our new Consumer Briefs column is now active in the Extra! section on this site. Ask your customers to write a review of a product purchased in your store; and we will mention your shop when we publish. In the spirit of Lingerie Briefs, only positive insights will be posted.
