BRIEF ALERT! Knock Out™

This Week’s Intimate Discovery: Technology Enables A New Brand Of Smart Panties

Several years ago, I began to hear rumblings in the market about a niche panty opportunity that had recently emerged: a product developed  to eliminate moisture and odor issues.  I was fairly certain that this concept would be supported primarily in pharmacy locations and was a bit surprised when I began to be approached, in fact, by several entrepreneurs, interested in developing a product focused on specialty store business.  Feminine lingerie combined with the technology necessary to protect women as they age seemed non-compatible.  Imagine my surprise when I discovered Knock Out™, a pretty new panty brand constructed with their patented No Trace™ technology.  Designed in soft cotton and lace these classic styles are made in America and engineered to accommodate the panty failure moments in our busy lives.

inquiries: oliviafeldman@mindspring.com

“Small Opportunities Are Often The Beginning Of Great Enterprises”…Demosthenes
.

NOTE:  Our new Consumer Briefs column is now active in the Extra! section on this site.  Ask your customers to write a review of a product purchased in your store; and we will mention your shop when we publish.  In the spirit of Lingerie Briefs, only positive insights will be posted.

‘Are Your Photos Safe?’ by Richard Vincente – Intimate Intelligence
(see the only nude photo ever taken of Liz Taylor) 

Discussion about this post

  1. Claire Cook says:

    Wow what an advance for the underwear market! It’s great to know companies are starting to not only make lingerie look fab, but to also cater for other women’s needs! I just wonder if any of the designer lingerie companies will jump aboard this idea?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.