By ELLEN LEWIS
A few weeks ago, in a story that we published revealing results of an NPD bra purchasing study, one statistic took me somewhat by surprise: 45% of current bra purchases are sports bras.
The impact of wellness initiatives, the quest for personal comfort and the desire to keep life simple has had a major effect on the lingerie industry relegating the sports bra category to core status. In fact, as the foundations business remains relatively flat, the sports category has grown by 7%.
For some brands, the increasing need for a multifaceted selection of sports styles in a woman’s wardrobe presents a conundrum. Sports Bras require a very specific technical expertise and as a consequence, exponential expense.
This is why the Triumph Triaction™ Collection stands out. The wide range of style choices combined with the brand’s renowned product development acumen is captured here in two distinct ranges: Studio and Cardio. This clever merchandising approach divides a woman’s lifestyle into two parts: “I want to stay toned” and “I want to feel the burn”.
Capitalizing on the concept of Free Motion, Balance and Wellness, the Studio series, wired and non-wired, are lightweight, breathable and fashionable, fitting 32-40, A-F and S-XL. Easy going, easy comfort, with great support, they move effortlessly from the office to the gym and beyond.
The Cardio styles are serious training and performance bras, focused on Extreme Control. Using 3D Power tech innovation they are certified for “Bounce Control” up to 78%. Fitting 32-40, A-G cups, three options capture the needs of multiple sports fanatics.
I haven’t tried any of these particular styles, but I am very familiar with the Triumph heritage. The brand has a rich history of excellence in fit and function. Personally, I own the legendary Amourette bra, which meets every expectation for everyday comfort.
“The Difference Between Try and Triumph is a Little Umph” Marvin Phillips
