By ELLEN LEWIS
In early March as the world shut down, we, at Lingerie Briefs, decided to reach out to the Intimate Apparel market and create a Lingerie Portfolio for any brand choosing to participate. On May 27th and June 4th, we published a two-part photo series that included 26 companies. Without the accoutrements of a traditional shoot, Stephanie Hynes shot the selected styles in her home as still life images. Our vision was to capture the character of each piece and celebrate the DNA of each brand.
Subsequently, we partnered with Empreinte to create a July Spotlight that would pay homage to the brand’s design signature. We wanted to showcase the extraordinary craftsmanship that shapes an Empreinte bra. The essence of Empreinte is in the rich fabrics, and precious details that inhabit each piece. To successfully construct an elegant and sensual large cup bra without compromising fit is the brand hallmark. These images from the Spring 2020 collection reflect our vision of true value: Luxury comes in many sizes. Quality defines it.
