The Essence of Empreinte ~ Photographed by Stephanie Hynes

July 22, 2020

By ELLEN LEWIS

Kate

In early March as the world shut down, we, at Lingerie Briefs, decided to reach out to the Intimate Apparel market and create a Lingerie Portfolio for any brand choosing to participate. On May 27^th and June 4^th, we published a two-part photo series that included 26 companies. Without the accoutrements of a traditional shoot, Stephanie Hynes shot the selected styles in her home as still life images. Our vision was to capture the character of each piece and celebrate the DNA of each brand.… ...Read more

Stay Still ~ Lingerie in the Time of Covid: Part II

June 4, 2020

Clo Intimo

I have had multiple conversations with specialty stores during this time during the Coronavirus lock-down. The out of the box initiatives they have launched to ignite their businesses are inspiring. The ability to rethink how to move forward has impacted us all. Attitudes are changing. New perspectives are emerging. This is exactly what we have tried to achieve with our two part ‘Still Life’ Lingerie Editorial. Stephanie Hynes, who shot these images, was challenged to capture the essence of these styles in her home without any of the requisite photographic tools.… ...Read more

“Stay Still” ~ Lingerie in the Time of Covid: Part I

May 27, 2020

Samantha Chang

As an on-line platform, even though we at Lingerie Briefs are also experiencing the ramifications of this unprecedented situation, we have been lucky to have increased our readership. We wanted to offer the brands this outlet as they navigate through this inconceivable time warp in business. 26 brands responded to our offer. As a result, we are splitting this editorial into 2 parts, today and next Wednesday, June 3.

Dita Von Teese

Originally, I titled this Lingerie Fashion Editorial photographed by Stephanie Hynes “Still Life in the Time of Coronavirus”.… ...Read more

Shapewear Breaks Free

January 14, 2020

By ELLEN LEWIS

Le Mystere

At the beginning of the last decade, when we launched Lingerie Briefs, the shapewear business was having a moment. Powered by the Spanx craze, a concept of control without the infrastructure of a girdle, shapewear began to appear everywhere in the market. The plethora of companies responding to the Spanx phenomenon was overwhelming. I remember one Curve show where it seemed as if half the stands were shapewear brands. Subsequently, the focus on the category seemed to dissipate, remaining strong for the few brands whose heritage was defined by solution lingerie; brands like Rago, Triumph, Va Bien, Le Mystere and Janira to name just a few.… ...Read more

Light as the Artist’s Muse

September 6, 2019

By STEPHANIE HYNES

Camille Roucher

Capturing the essence of an object by the use of lighting (or its absence) is a defining tool in the history of art. How the painter illuminates a canvas depends on the environment. Examples such as Rembrandt in the Netherlands, Caravaggio in Italy, Monet in France to name of few, clarified their visions through very specific perspectives on the use of light. Certainly, this holds true for photography and in fact, it is my opinion that light is a photographer’s muse.… ...Read more

A Summer Interlude With Passionata & Chantal Thomass

July 19, 2019

By STEPHANIE HYNES

Stephanie is living in Paris this summer happily shooting art, lingerie and a lot of wine. Paris is her paramour. She can’t stay away ; inspired by almost everything she sees (check out her instagram). She sent me these intimates images of Chantal Thomass (above) and Passionata (below) professing that she can easily re-imagine them as swimwear pieces. I decided to share them here as a ‘petite’ calling card for a much more extensive photographic editorial coming in August.… ...Read more

Plus Size Pride ~ A Lingerie Fashion Editorial

April 17, 2019

Photographed by STEPHANIE HYNES

Elomi

Writing this preamble about our latest Lingerie Fashion editorial photographed by Stephanie Hynes was somewhat of an eye opener for me. I’ve been discouraging the word plus when referring to curvy women who do not fit into the historically straight size market. My opinion has always been that size is just a number and all women deserve beautiful lingerie without being categorized. But after a conversation with our model, Tricia Campbell, who I luckily met at a gathering we had both attended, I have a new perspective on the issue.… ...Read more

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The Essence of Empreinte ~ Photographed by Stephanie Hynes

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