Lingerie Photography Studio

Shapewear Breaks Free


Le Mystere Shapewear photographed by Stephanie Hynes for Lingerie BriefsLe Mystere

At the beginning of the last decade, when we launched Lingerie Briefs, the shapewear business was having a moment. Powered by the Spanx craze, a concept of control without the infrastructure of a girdle, shapewear began to appear everywhere in the market. The plethora of companies responding to the Spanx phenomenon was overwhelming. I remember one Curve show where it seemed as if half the stands were shapewear brands. Subsequently, the focus on the category seemed to dissipate, remaining strong for the few brands whose heritage was defined by solution lingerie; brands like Rago, Triumph, Va Bien, Le Mystere and Janira to name just a few.… ...Read more

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Light as the Artist’s Muse


Camille Roucher Lingerie photographed by Stephanie Hynes Photography for Lingerie BriefsCamille Roucher

Capturing the essence of an object by the use of lighting (or its absence) is a defining tool in the history of art. How the painter illuminates a canvas depends on the environment. Examples such as Rembrandt in the Netherlands, Caravaggio in Italy, Monet in France to name of few, clarified their visions through very specific perspectives on the use of light. Certainly, this holds true for photography and in fact, it is my opinion that light is a photographer’s muse.… ...Read more

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Chantal Thomass lingerie phtographed by Stephanie Hynes (Jana Galley/Mademoiselle Agency )on Lingerie Briefs

Stephanie is living in Paris this summer happily shooting art, lingerie and a lot of  wine.  Paris is her paramour. She can’t stay away ; inspired by almost everything she sees (check out her instagram).  She sent me these intimates images of Chantal Thomass (above) and Passionata (below)  professing that she can easily re-imagine them as swimwear pieces.  I decided to share them here as a ‘petite’ calling card for a much more extensive photographic editorial coming in August.… ...Read more

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Photographed by STEPHANIE HYNES

Elomi Lingerie on photographed by Stephanie Hynes for Lingerie BriefsElomi

Writing this preamble about our latest Lingerie Fashion editorial photographed by Stephanie Hynes was somewhat of an eye opener for me. I’ve been discouraging the word plus when referring to curvy women who do not fit into the historically straight size market. My opinion has always been that size is just a number and all women deserve beautiful lingerie without being categorized.  But after a conversation with our model, Tricia Campbell, who I luckily met at a gathering we had both attended, I have a new perspective on the issue.… ...Read more

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Savoir Faire ~ French Lingerie

Photographed by STEPHANIE HYNES

Maison Close photographed by Stephanie Hynes on Lingerie BriefsMaison Close

This fashion editorial, shot by Stephanie Hynes during her recent sojourn in Paris is a testimonial to French lingerie.  Through her unique lens, she addresses the question: Why is French lingerie so revered? To us, the answer is intrinsic in the DNA of the French culture. Every facet of daily life is infused with the pursuit of pleasure; the French way of doing things caters to the senses. Some call it “savoir faire”. We call it the art of seduction. … ...Read more

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Photographed by STEPHANIE HYNESCommando bodysuit photographed by Stephanie Hynes for Lingerie BriefsCommando

In search of a theme for our holiday lingerie fashion editorial, Stephanie and I wanted to stay true to our creative aesthetic. How classic is the Nutcracker Suite! I suggested a story about the intimate world in which the dancers live while they are backstage in rehearsal and during the performance. Thirty two brands contributed to this visual panorama of exquisite intimates photographed to capture the symbiotic relationship between lingerie and the ballet. Our principal model, Laura Hess, is a former prima ballerina and has performed in The Nutcracker.… ...Read more

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Lingerie Minimalism

A fashion editorial series by Stephanie Hynes & Lingerie Briefs

Wacoal everyday bras on dancers on Lingerie BriefsWacoal

“Minimalism describes movements in various forms of art and design, especially visual art and music, where the work is set out to expose the essence, essentials or identity of a subject through eliminating all non-essential forms, features or concepts.”

Walking around the Curve show with Stephanie last month, I mentioned that the emerging story that I perceived was the focus on basic essentials, simple shapes whose function was to provide supportive and flattering silhouettes without fuss.… ...Read more

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