By ELLEN LEWIS

Le Mystere

At the beginning of the last decade, when we launched Lingerie Briefs, the shapewear business was having a moment. Powered by the Spanx craze, a concept of control without the infrastructure of a girdle, shapewear began to appear everywhere in the market. The plethora of companies responding to the Spanx phenomenon was overwhelming. I remember one Curve show where it seemed as if half the stands were shapewear brands. Subsequently, the focus on the category seemed to dissipate, remaining strong for the few brands whose heritage was defined by solution lingerie; brands like Rago, Triumph, Va Bien, Le Mystere and Janira to name just a few.… ...Read more