Lingerie Photography Studio

Lingerie Minimalism

A fashion editorial series by Stephanie Hynes & Lingerie Briefs

Wacoal everyday bras on dancers on Lingerie BriefsWacoal

“Minimalism describes movements in various forms of art and design, especially visual art and music, where the work is set out to expose the essence, essentials or identity of a subject through eliminating all non-essential forms, features or concepts.”

Walking around the Curve show with Stephanie last month, I mentioned that the emerging story that I perceived was the focus on basic essentials, simple shapes whose function was to provide supportive and flattering silhouettes without fuss. I tagged it Lingerie Minimalism.

In America, the everyday t-shirt bra and panty remains a dominant piece in a woman’s underwear drawer. In the current environment, a major statement by many brands is the reinforcement of their essential bra styles. Updating componentry and creating linear visuals bring a fresh perspective on these established collections.

What better way to show the versatility of a basic than to photograph it in movement. We used two professional dancers, Vie Boheme and Jocelyn Iris Rajkumar, currently touring with the National Production of West Side Story. Shooting them in original dance positions, Stephanie was able to highlight the beauty inherent in clean unadorned form. The artistry of dance has long been associated with the flow of the human body. Dance releases us from the stresses of everyday restraint and elevates our sense of well-being. September’s Lingerie Fashion Editorial is all about the freedom that our undergarments should create.

Samantha Changs everyday bralettes on dancers on Lingerie BriefsSamantha Chang

Hanky Panky basic bodysuit on Lingerie BriefsHanky Panky

Epure Lingerie by Lise Charmel on Lingerie BriefsEpure by Lise Charmel

Skin Essential Lingerie on Lingerie BriefsSkin

MM Skivvies on Lingerie BriefsMM Skivvies

Montelle Intimates on Lingerie BriefsMontelle

Maison Close on Lingerie BriefsMaison Close

Maison Close on Lingerie BriefsMaison Close

Miel lingerie on Lingerie BriefsMiel

Le Mystere on Lingerie BriefsLe Mystere

LOU Lingerie on Lingerie BriefsLOU

Blubella on Lingerie BriefsBlubella

Body Bliss by Montelle on Lingerie BriefsBody Bliss by Montelle

Photography & Creative Direction: Stephanie Hynes
Hair & Makeup:
Megan McNamera @missmacmuah
Jocelyn Iris Rajkumar @jirajkumar

Vie Boheme @viebohemeofficial


The Little Bra Company bridal lingerie photographed by Stephanie Hynes for Lingerie BriefsThe Little Bra Company

In Part Two of our July Fashion Lingerie Editorial, Stephanie brings her camera indoors. In Part One, she shot her vision based on the illusions framed from natural light: the American impressionist painter Frederick Carl Frieseke was her inspiration.  These images, photographed in her studio, evoke clarity of light effused from the simplicity of their surroundings. The color white is both innocent and provocative.  In an artist’s hands, white takes many perspectives. Is white lingerie meant only for brides?  This has often been the perception in America. But in Europe, white has long been status quo for everyday basics and sensual fashion pieces. Do brides only wear white? Perhaps the touch of something blue answers the question.

Lepel Lingerie photographed by Stephanie Hynes for Lingerie BriefsLepel

Timpa Lingerie photographed by Stephanie Hynes for Lingerie BriefsTimpa

NK iMode Lingerie photographed by Stephanie Hynes for Lingerie BriefsNK iMode

Simone Perele Lingerie photographed by Stephanie Hynes for Lingerie BriefsSimone Perele

Hanky Panky Lingerie photographed by Stephanie Hynes for Lingerie BriefsHanky Panky


Samantha Chang Lingerie photographed by Stephanie Hynes for Lingerie BriefsSamantha Chang

Skarlett Blue Lingerie photographed by Stephanie Hynes for Lingerie BriefsSkarlett Blue

Nevaeh Lingerie photographed by Stephanie Hynes for Lingerie BriefsNevaeh

Natori Lingerie photographed by Stephanie Hynes for Lingerie BriefsNatori

Creative Direction & Photography: Stephanie Hynes
Model: Margaret Sinarath / Wehmann … ...Read more


Chantelle bra & Panty set with Samantha Chang silk robe photographed by Stephanie Hynes for Lingerie BriefsChantelle bra & panty, Samantha Chang robe

Inspired by the American impressionist painter, Frederick Carl Frieseke, Stephanie’s July Fashion Editorial (Part One) is not only an ode to summer brides, but also a visual play on the effects of summer light. Frieseke is known for painting early 20th century women outdoors in dappled light. These women would often steal away to find respite under a willow or by a body of water, relaxed and free and unrestrained from the layers of clothing that fashion demanded.

Stephanie states “I wanted to play with these elements to create an ethereal mood, one that suggests a mirage in the heat of summer”

To capture this, Stephanie plays with the color white through a simmering lens. The lingerie transforms into an images of romance, desire and delight.

Summer afternoon—summer afternoon; to me those have always been the two most
...Read more

A fashion editorial series by Stephanie Hynes & Lingerie Briefs

Lepel Swim bottoms, L'Atiste by Amy top, Wasteland Vintage sunglasses on Lingerie BriefsLepel swim bottoms , L’atiste by Amy top,Wasteland Vintage sunglasses

It is no longer a secret that intimate apparel and ready to wear share space in the fashion world; but what about swimwear? Beach attire, once specifically relegated to sand and water venues are also following suit. I have a unique perspective here in Cabo San Lucas: a firsthand account. After all, on the Mexican seashore, swimwear is so integrated into the dress code, that one hardly sees it as a trend. I have spoken before of several lingerie brands that have crossed over and blurred traditional boundaries between the two categories. What has become more prescient is the integration of conventional swim styles into the vernacular of a woman’s everyday wardrobe. Stephanie and I pondered this rising trend and decided we would do a story proposing that ‘swimwear is … ...Read more

A fashion editorial series by Stephanie Hynes & Lingerie Briefs

Exclusive images of the Rya Collection photographed by Stephanie Hynes on Lingerie Briefs

Recently, photographer Stephanie Hynes was commissioned by the lovely Flora Backer, founder and creative head of the Rya Collection to shoot her spring 2019 Look Book. Perfect timing as far as I am concerned; we are on the cusp of the 2018 bridal season and fresh from last weekend’s royal wedding obsessiveness. Flora, who launched her new brand at retail in the fall of 2017, is a favorite of mine. I followed her delicate hand for years while she spearheaded the original Flora Nikrooz brand. Recognized for her bridal lingerie, she is now directing the Rya Collection into the future with exceptional designs that reflect as well as defy tradition. Her belief that bridal is a year round retail opportunity; engagement, wedding, honeymoon and beyond, has only served to expand her influence in the niche. The market has responded and … ...Read more

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