Mey Deals a Winning Hand in the Men’s Underwear Business
Ellen Lewis
This month, we focus on the other side of Mey’s intimates’ business: Mey’s men’s undergarments. Here we zero in on the ‘Sexy Cards’ collection launching for A/W 23 in an alluring assortment of clever prints and coordinating cotton knits from the brand’s ‘Symbol’ and ‘Relax’ groups. Constructed in the essential shapes and patterns to which men tend to gravitate: boxers, t-shirts and easy loungewear, they look like an easy upsell in any lingerie store. These prints capture the male penchant of bonding through games, perhaps a few rounds of poker. ( I am sure many of you can relate). The collection also embraces the male undergarment psyche of basic comfortable necessities. These pieces are available from S-XXL. However, Mey also offers many other options for men ranging in sizes from XS-8XL accommodating regular, tall and outsize fit. The craftsmanship and easy ecofriendly fabrics reinforce the Mey’s design ethos: quality first. This is a royal flush, a win-win solution, a great gift and an easy segue into a new layer of business for intimates retailers.
