By ELLEN LEWIS
Last week I had an excellent chat with Lindsay Smith, the new North American Sales Manager for Mey Lingerie. Fresh from a two-week intensive on boarding process at the brand’s German headquarters, she is looking forward to working closely with stores. Her multi-faceted sales and marketing background has primed her well for serving the Mey vision: ‘The Total Look’. Lindsay’s career includes Ready-to-Wear and Lingerie companies, … Read More
Mey invites you to enter their ‘magnificent garden of earthly delights and preview A/W 2025. Six deliveries, from May through October capture the sophistication, sensuality, elegance and free spirit that Mey embraces throughout these lingerie collections. True to their creative DNA, Mey’s designers have deftly integrated intimates, daywear, sleep and loungewear into a merchandising mecca. Think deep reds, dark Bordeaux, boysenberry, royal blue and earthly greens juxtaposed with silky neutrals, … Read More
Leave it to Mey Lingerie to create a consumer promotion so robust and far reaching that retailers cannot resist its allure. The Simply Best campaign launching this November is a powerful offer created to seduce shoppers as well as support store buyers through the holiday season. For EVERY 2-3 bras purchased from the best-selling Mey collections Amorous, Joan, Fabulous and Poetry Fame, a customer will receive a GWP (gift with … Read More
By ELLEN LEWIS
Comfort and charisma reign as Mey Lingerie introduces tropical colors, spiritual motifs and natures allusions to their Spring 25 collections. The message: recharge and relax in a robust assortment of loungewear and lingerie perfectly merchandised to electrify the selling floor.
The signature design acumen of this contemporary and creative brand is showcased in this preview of the November Love Story delivery combined with the Flash Poetry bralette. … Read More
In a few weeks, Mey will launch its new Air Bra, the anchor style in the brand’s Fabulous Collection. This 3-part underwire bra has been specially designed for the US market to fit a range of sizes 32-44, C-G cups. Constructed with a light, breathable Swiss lace, it delivers weightless comfort but unequivocal support. Five silhouettes (2 bras, 3 panty shapes) that are available in basic black and crème comprise … Read More
By ELLEN LEWIS
Last week, following the Salon de la Lingerie in Paris, I had the unique opportunity to visit the MEY Lingerie headquarters in Altstadt, Germany along with a group of extraordinary women, 8 store owners and their compatriots. (check out the who’s who below). The experience was inspirational and chock full of information that elevates my opinion of the MEY brand, which was already very high. Quoting myself, … Read More
This month, we focus on the other side of Mey’s intimates’ business: Mey’s men’s undergarments. Here we zero in on the ‘Sexy Cards’ collection launching for A/W 23 in an alluring assortment of clever prints and coordinating cotton knits from the brand’s ‘Symbol’ and ‘Relax’ groups. Constructed in the essential shapes and patterns to which men tend to gravitate: boxers, t-shirts and easy loungewear, they look like an easy … Read More
