Evelyn & Bobbie Resurrects the Champagne Ginkgo Print for Summer 2024
Ellen Lewis
Even though I am not especially religious (no judgement please) I have to admit that sometimes resurrection is viable. Particularly when a brand sells out of a style within days of a launch. Such was the story one year ago when Evelyn & Bobbie highlighted the Evelyn Bra in the Champagne Ginkgo print. So, as a result, this summer the brand is reviving this pattern this season in four collections: Defy, Beyond, Bobbie, and Starlett. Delivering this month, all four styles will add a pretty lift to any wardrobe.
It’s no secret that the Evelyn & Bobbie brand was born out of functional necessity. Engineered with the patented EB Core® the unique 3D inner sling has lifted the breasts and the spirits of countless women sized up to a K cup. The style was not about fashion. It was all about performance. But woman have been thrilled with the range of color choices and print options now being offered. When a product test scores and A+, it makes sense to expand its reach beyond one style. With an airy, understated but sophisticated appeal, champagne ginkgo will certainly be a ‘go to choice’ for Evelyn & Bobbie fans.
