By ELLEN LEWIS
Comfort and charisma reign as Mey Lingerie introduces tropical colors, spiritual motifs and natures allusions to their Spring 25 collections. The message: recharge and relax in a robust assortment of loungewear and lingerie perfectly merchandised to electrify the selling floor.
The signature design acumen of this contemporary and creative brand is showcased in this preview of the November Love Story delivery combined with the Flash Poetry bralette. Juxtaposing the mystic floral and graphic geometric prints with color coordinated lingerie, a cohesive tableau flows seamlessly throughout the season reinforcing the brand’s lifestyle mission.
Anchoring the entire flow is the ever-available Air Bra, the 3-part style fitting C-G cups. As this fan favorite expands its exposure, Mey adds fashion colors and embroidery details raising the retail potential of this key selling style.
I love this brand. So visually appealing, so vested in quality and customer service and so dedicated to innovation, it is no wonder that they have made such great headway in the North American market since their entry 6 years ago. My only regret is the recent and untimely death of their fearless VP of North America, Norine Richards. But, based on the compassion and concern inherent in this family first company, I have no doubt that the business will continue its upward growth with ease.
Visit them at Curve booth 232
Contact Alexander Zulian: Alexander.Zulian@mey.com
See More Mey Collections in Their Spotlight on Lingerie Briefs
