Chantelle Paris adds Chantelle Pulp to its Legacy Brands
Ellen Lewis
By ELLEN LEWIS
In Paris last January, while Sonja Winther, President and CEO of Chantelle Lingerie was highlighting Fall 24 for me, I had a revelation. Chantelle’s introduction of the new Pulp Collection (Above and Below) was the trigger. Immediately I had insight into the brand’s visionary branding initiative. Under the Groupe Chantelle umbrella, they have created a pyramid of distinct intimate collections, each one clearly defined by its own unique design aesthetic. Chantelle, Chantelle Pulp and Chantelle X together address a large swath of lingerie needs in a woman’s wardrobe
Let’s start at the top with Chantelle X. (Below and at top) Very high end and seductive, these are statement pieces. Centered and rounded shapes are seriously sexy fitting 32-42, A-G cups. They are the wow power bras.
Chantelle Pulp (Below), colorful, empowering and bold, is destined to shake up the market with its unapologetic attitude. All about fashion focused inclusivity, the collection is designed with a visual lightness and a cleavage effect. Engineered to lift and support sizes 30-44, A-I cups these styles elevate a woman to center stage. Pulp is a joyful, delightful and provocative proclamation of the contemporary lifestyle.
Residing at the foundation of the Chantelle (Below) algorithm are the everyday tailored bras that are icons in the Chantelle stable. An assortment of easy fit and supportive shapes providing good coverage, they have become essentials for women 30-46, A-J cups. They are timeless classics, the backbone of the Chantelle’s 140-year-old legacy.
