By ELLEN LEWIS
When I first saw the new Chantelle Logo, CL, I will admit, I was slightly confused. BUT, that was because it was so innovative that I needed a moment to absorb the vision behind it. Then it hit me, Chantelle was breaking free of traditional marketing rules to re-define itself for the contemporary woman. Under its corporate umbrella, four ‘states of being’ reside: Chantelle, Passionata, Chantal Thomass and Femilet.
In retrospect, the seeds of change were planted two years ago when Chantelle launched the Soft Stretch one size panty and changed the way underwear is perceived. Its mission to re-write the rules on what defines beauty and honor the unordinary has taken the lingerie market by storm. By capitalizing on the strength of the combined differences from multi-faceted women, they have catapulted Soft Stretch to best-selling status worldwide. The extraordinary soft, almost weightless fabric adapts to the movement of the body, flowing seamlessly over every body size.
From two initial styles, Soft Stretch has grown to fifteen styles for spring 2019, with several fitting up to 4X. The latest addition to the brand, the padded v-neck front and back bra top, provides full wire free coverage with extra support from the double layer construction, wide straps and a base like band on the bottom. This shape complements the smooth crop top and cami style delivering this month.
The entire Soft Stretch color range with some styles available in as many as 17 colors continues to delight women of every age. I can personally vouch for this as both my daughter and I both love the incredible comfort and modern look of this revolutionary underwear.
What becomes a woman most? The answer: self-confidence. This is Chantelle Lingerie’s mission: to empower women by freeing them from traditional underwear restraints. The newly launched Absolute Invisible Collection uses innovative engineering to provide weightless comfort in easy to fit shapes. A new flex foam pad is 50% smoother than the standard pad offering more flexibility as it embraces the breast. Covered with a fine brushed knit, it is 40% softer than a standard knit. This new pad is 2x more breathable, making it a perfect summer solution. Hidden wires, flat finishes, mesh bands with bi-color detail and adjustable straps guarantee comfort and complete invisibility under clothes. This thoroughly modern collection consists of 4 bra and 2 panty styles crossing sizes 32-40, A-G cups and XS-XXL. It is available in 5 colors for Spring 19.
The Absolute Invisible Smooth Flex Contour Bra (2926) pictured above, provides ¾ coverage, a round and lifted shape, fully adjustable straps, j-hook convertibility and a hidden wire to create a bandeau look. Fits sizes 32-40, B-G cups.
The Absolute Invisible Smooth Strapless Bra (2925) offers a low center front and a sweetheart neckline for bust containment. Again the pad is outlined along the underwire and neckline for reinforced support and fully adjustable removable straps complement specific wires to insure strapless lift. Sizes 32-40, A-F cups
The Absolute Invisible Smooth Contour Wireless Bra (2921) is wire free. A low center front and fully adjustable straps, this bra is available S-XL
The Absolute Invisible Smooth Push-Up Bra (2922) is inspired by the hugely popular Passionata Cheeky Push-Up (4052). Offering plunge coverage, it is perfect for a daily cleavage effect. Available 32-38, A-F cups.
I think that the Chantelle soft stretch collection might just be a substantial contender for first place in my ongoing quest to find a panty that I personally love and can actually wear anywhere. On a personal note, it’s the brief that is expanding its presence in my underwear drawer. But my daughters who are half my age are big fans of the bikini and thong. That says a lot.
French Cut Brief
A multi-faceted daywear phenomenon, these panty, tank and bodywear pieces are silky soft layers that fit seamlessly on a woman’s body. They are invisible underclothes and so comfortable, you will forget that you are wearing underwear.
After the amazing success of the original styles: the bikini, thong, hipster and full brief, Chantelle has just launched 3 new shapes: a retro thong, French cut brief and boyshort. Engineered with bonded side seams and leg opening, these 7 styles are available one size fits all (XS-XL) Adding to the mix, the hipster and full brief are offered also in one size plus (1X-4X).
“Je ne sais quoi”; that French expression that defines the indefinable. Beauty, grace, poise, elegance and charisma; these are all attributes of the Chantelle brand. Certainly this European lingerie brand has established itself on our North American Intimate landscape by combining the French mystique with the American quest for fit and function. The Parisian Allure Unlined Plunge Bra which just launched in August, is already a best seller! See the Chantelle’s entire Parisian Allure Collection which also includes a wireless bra and hipster .Parisian Allure Unlined Plunge features 4-Part cups which provide maximum support with a sexy look and lightweight feel. There is a J-Hook for ultimate functionality and the decorated and fully adjustable straps fit multiple bust heights. Sheerness at the top of the cup and a bonded seamless neckline were designed for a modern look and invisibility, plus the pretty gold detail and bow at the center plus lace detail on cup add a touch femininity. This spectacular bra blends the perfect balance between style, support, and comfort. The versatile plunge neckline evokes the allure of Paris.
Available in ongoing Colors: Blushing Pink, Black, Ultra Nude and fashion color Plum in October. Sizes 32 – 42, B-I Cup.
A new, modern look for Chantelle’s favorite seamless minimizer bra, C Magnifique Sexy offers the fun illusion of sexy sheerness. This beautifully supportive, full coverage seamless bra was designed in France for active lifestyles. With a flattering lift and support thanks to built-in inner slings, bustline will be minimized by up to 1 inch. The wide smoothing sides and back wings also minimize any bulge. Mesh lined cups with soft knit for comfort and the illusion of sheerness, specially designed to help center bust and minimize while still creating a rounded, natural shape. Up to an H cup in Black and Skin Rose (new fashion colors arriving this fall).
Slim & Sexy Silhouette
Pair with C Magnifique Sexy High Waist Brief which lightly shapes and smooths while sheer panels along the front add a modern feel.
Control panel at center front lightly smooths tummy. Seamless, smooth waistband and leg openings ensure no visible panty lines. M-XL