Last week I had an excellent chat with Lindsay Smith, the new North American Sales Manager for Mey Lingerie. Fresh from a two-week intensive on boarding process at the brand’s German headquarters, she is looking forward to working closely with stores. Her multi-faceted sales and marketing background has primed her well for serving the Mey vision: ‘The Total Look’. Lindsay’s career includes Ready-to-Wear and Lingerie companies, such as Basler, Wolford and Chantelle. Our mutual respect for the Mey merchandising approach, the integration of bras, banties, sleep and loungewear into one dynamic fashion statement, is what convinced me that the business is in very good hands.
During our conversation we discussed the unique position of Mey’s vertical sourcing structure, their fast turnaround on everyday essentials, the compelling color and print combinations and the wonderful people who work there. It’s a quality operation all around and she will fit right in. As Mey moves forward with Lindsay at the North American helm, we decided to continue to curate the brand’s Fall 25 collections that I first highlighted here in January.
