Yes Master ~ Master Imagination

Ellen Lewis

12 years ago

Every once and awhile I come across a creative concept that literally takes me hostage; thus my fascination with the Yes Master brand at the Paris show last week. After several days of focused exploration, it was a welcome treat to sit with Designer Igar Pacemski and listen to his vision of Intimates as a cultural and literary exploration into the Art of Lingerie. The stories wrought by this 7 year old label are not immediately obvious. It takes some time to see the magic. Each season is an evocative tableau that takes a woman on a journey to the “wrong side of good taste”. Edgy, but with style and class, Yes Master is the quintessential British brand. As I tend to “watch” lines for a while, before proselytizing about them, I have kept my distance until recently, when this line caught my attention with its Dreams Collection. Anyone who knows me well knows of my passion for all things Equine. I was hooked. Nothing is, in my opinion, as seductive as a horse. Igar’s elegant interpretation of a woman’s erotic dreams and feminine fantasies is beautifully expressed by the charismatic White and Black stallion prints that sculpt and shape this group. It’s his imagination that I find so provocative.
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