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March 12, 2013

By Moira Nelson

March is such a whimsical month… She can’t decide if she wants to get warm and stay warm or to simply tease us with sporadic moments of glorious sunshine and warmth which leaves us wanting.

Early on Saturday morning, I awoke early as per my usual routine…  I wandered over to Starbuck’s for a Venti Early Grey Tea and some quiet time.  Along the way, I was amazed at nature’s conflicting character.  The ice was crunching under foot; I had to watch my step to avoid an unfortunate slip n’ slide.  Yet the birds were chirping in particularly joyous song.  I even heard a seagull squaw in the distance (which reminds me to be grateful that I live so close to the shore.)  As I passed the garden at Grace Van Vorst Church, I noticed the blue-green sprouts of early daffodils emerging from the earth… No buds quite yet.  And the most glorious moment came when I stepped into the crosswalk at Bay & Erie Streets…  Facing east, the sun was rising and beaming through the mega luxury high rise homes and international banks that reside along the Hudson riverbanks.  She shone through the steel erections and reflected off of the mirrored facades with a dynamism and grace that took my breath away.  We’ve now sprung forward and as such, I’m anxious to embrace the awakening that inherently happens as Mother Nature starts to show us some mercy!

Late last month, we experienced a tempest of Intimate Affairs within just a few days span.  Between February 18th and the 26th, buyers, brands, media, press, and other intimate apparel professionals made appearances at the leading trade show Curve in Las Vegas and in New York, at the first Fashion Week dedicated exclusively to the intimate apparel industry, LingerieFW™, and at the debut of The Lingerie Collective boutique trade show in New York.  Not to mention, there was a host of launch events and cocktail parties interspersed between business appointments.  For in-depth coverage of these Intimate Affairs, peruse the online publications and blogs dedicated to the lingerie industry such as Lingerie Briefs, The Lingerie Journal, The Lingerie Lesbian and Lingerie Insight in the UK.

I would like to highlight the work of internationally respected veteran sex authors, Em & Lo.  Their sophisticated, smary, sexy and funny book, “150 Shades of Play: A Beginner’s Guide to Kink,” was featured at the LELO booth at the Curvexpo in New York, and is a sort-of companion guide to the original “Fifty Shades of Grey.”  Lingerie retailers should consider purchasing this item as it encourages your customers to invest in their sex lives and to purchase the kind of products you may already be selling in your store, from lingerie to pleasure products and other accessories.  It works well as part of a kit, especially for any fans of “Fifty Shades of Grey.”  You could package the book with lingerie and a silk blindfold.  You can use it as a promotional tool, e.g. every book sold could come with a 10% coupon off any item mentioned in the book that you happen to sell.  And, it’s a great way to engage your customers in conversation, especially as so many customers in lingerie stores are already chatting about “Fifty Shades.”  Why not display a copy for your customers to browse?  You could even bookmark specific pages in the book that discuss products you stock.  Find out more about the book and its authors, Em and Lo, at www.150shadesofplay.com.

On Tuesday, March 19th, the Underfashion Club is hosting “A Paris Report.”  The Intimate Affair will be held at The Cutting Room on 32nd Street between Park & Madison in NYC.  Cocktails will be served starting at 5:45pm and the presentation will begin promptly at 6:45pm.  The event program will feature Spring and Summer 2014 Fabrics from Curvexpo, “Seen at the Show” by our very own Ellen Lewis, and Spring and Summer 2014 Trends presented by CARLIN Paris.  Additional details can be found at: www.underfashionclub.org

The IASC is hosting an Easter/ Passover Party for children suffering from life-threatening and debilitating diseases and other disabilities at the RUSK Institute and Tisch Hospital at NYU Medical Center on Thursday, March 21st.  Meet these courageous children, have your picture taken with the Easter Bunny and meet and mingle with current members of the Club.  The Intimate Affair will be held at 6:00pm at the Hospital for Joint Diseases (in the Center for Children Rotunda,) at 301 East 17th Street, 3rd Floor, NYC.  This is a great opportunity to learn more about the Club’s mission which is to raise funds to support the pediatric services department of The Howard A. Rusk Institute of Rehabilitation Medicine and Tisch Hospital at NYU Langone Medical Center.  The IASC and its annual gala fundraiser, The H.U.G. Award, have donated approximately $4 million to the medical center over the years.  The donations are earmarked for specific programs such as Art Therapy, the Music Program, Fellowship and Rehabilitation.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

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February 19, 2013

By Moira Nelson

This is it!  The week we have been waiting for…  Buyers, brands, media, press, and other intimate apparel professionals are kicking off the week in Las Vegas for the bi-annual Curve NV lingerie trade show.  This season’s edition is being held at The Venetian in Las Vegas.  By the end of the week, everyone will converge in New York City for the Curve NY show at Jacob Javits from February 24th through the 26th as well as The Lingerie Collective trade show and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW™.

Here are additional details:

Introducing LingerieFW™: the first Fashion Week dedicated exclusively to the intimate apparel industry.  Lingerie Fashion Week will make its debut coinciding with the industry’s tradeshows, showcasing FW13 collections on Friday February 22nd & Saturday the 23rd at the Metropolitan Pavilion in New York City.  Six brands will show collections at LingerieFW™ this season: global powerhouse Affinitas & Parfait, luxuriously erotic FYI by Dani Read, unconventional NaïS, sultry Nevaeh Intimates, provocative Rouge Séduire and effortless Uye Surana.

Throughout the Intimate Affair, the Gallery plays host to guest check-in as well as “The Boudoir” Sponsor Lounge, featuring a Press lounge with plug-in station hosted by industry Media Partners The Lingerie Journal and CRÉATIONS, SmartWater lounge, Dry Bar from LingerieFW™ Official Hair/Makeup Partner The Temple, a Paul Mitchell Partner School and more.  Not only will The Temple be pampering guests in the Sponsor Lounge with complementary styling throughout the shows, but will be creating all of the hair & makeup looks for showcasing designers backstage in collaboration with MAT, Advanced Makeup Education at The Temple and Ultimate Face Cosmetics.  Ultimate Face, The Temple, SmartWater, ZICO: Pure Coconut Water, PopChips, Smolder Perfume, Soak Wash and The Lingerie Alliance have all generously donated product to the LingerieFW™ Official Gift Bag, to be on display in the Sponsor Lounge Gift Suite.  Cayrum, Frederick Wildman & Co and Bruce Cost Ginger Ale have also signed on to sponsor the LingerieFW™ Official Closing Party on Saturday, February 23rd.

Here is the official schedule for the world’s first Lingerie Fashion Week (be sure to RSVP accordingly):

And, join us for the Official Closing Party on Saturday, February 23rd from 7-9pm at The Gallery at The Metropolitan Pavilion.  The Intimate Affair is sponsored in part by The Lingerie Journal and The Lingerie Alliance.  RSVP to rsvp@lingeriefw.com.

The Lingerie Collective’s New York debut trade show will take place from February 24 – 26, 2013 at Studio 320 – a fabulous white space in the heart of Manhattan which has played host to an array of luxury designers and brands. The first NYC show will be a boutique event with a hand selected mix of luxury independent brands from both the U.K. and U.S. providing an opportunity for designers to showcase their AW13 collections to buyers and press. Visitors, Buyers & Press can register at: http://www.lingeriecollectiveshowroom.com/ss13-tradeevent/registration/

The lingerie trade show, Curve NY, will be held at Jacob Javits in New York City from February 24th – 26th, 2013.  Register at www.curvexpo.com and sign-up to attend Intimate Affairs such as Eveden’s Fit School Seminar, the Creations Lingerie North America Launch Party, a Breakfast Seminar: Sourcing in Colombia, Parisa’s Launch Party and more.  Hundreds of brands will be exhibiting so book your appointments in advance to avoid missing out on the FW13 collections from around the globe.

Mark your calendars for these other “Intimate Affairs” which are taking place around the World in the coming months:

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

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February 6, 2013

By Moira Nelson

February is one of the busiest months of the year for the Intimate Apparel industry.  This week is “Market Week” in the mass wholesale side of the business.  Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14.  Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day.

The annual FEMMY Gala was held last night at Cipriani 42nd Street.  Again this year, the “Intimate Affair” was hosted by Carson Kressley.  This year’s Student Design Contest was sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. and Stretchline Holdings Ltd.  And the theme of the Student Design Contest was “Midnight Garden” – … Read more

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January 29, 2013

By Moira Nelson

The winter weather has arrived!  It has been incredibly brisk here in New York.  And I understand there was a bit of snow in Paris during the 50th Anniversary edition of Salon International de la Lingerie as well.  Despite the delayed flights and mucky city streets, I bet the flurries inspired a certain romanticism.  I can only imagine the Paris city lights twinkling through a nighttime snow fall… It seems apropos that the theme of the renowned show’s trend forum was “Ice Land” which featured four “universes” — Romantic, Innovation, Savage and Neo Nude.  I first saw this emerging trend last year at a preview of the Marlies Dekkers Winter 2012 “Ice Queen” – Cool Scandinavia collection.  At first glance, I … Read more

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January 15, 2013

By Moira Nelson

We’re halfway through January… Can you believe it?  That means Valentine’s Day is just a month away!  I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry.  I can’t think of any other Holiday that almost requires a lingerie purchase, can you?

I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th.  Are you having a sale? Offering a Gift-with-Purchase? An in-store event?  Last year, Margo Andros of The Pink Slip in NYC’s Grand Central Station marketed a “Dear John” campaign which targeted the men that frequent her store.  She sent out a hand-written note to her best male clientele.  Margo recognizes the fact that men appreciate convenience and ease … Read more

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January 8, 2013

By Moira Nelson

Happy New Year!  For me, the New Year is a great time for reflection.  Many years ago I started a habit of keeping a journal.  I am not one to write daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives for the coming year (both personal and professional.)  It’s fascinating to look at what was written the previous January.  Most of the time, I forget what I wrote!  Usually, the goals that were set have been accomplished (in some shape or form.)  And more often than not, the outcome is far better than I could … Read more

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December 10, 2012

By Moira Nelson

It’s a very busy time of the year, full of holiday shopping, working long hours, year-end meetings, goal-setting for 2013, dinners, parties and other events.  And I’m full of anxiety… attempting to accomplish everything I set out to do before the year is over.  Am I the only one that’s feeling the pressure?  Any good tips for maintaining a sense of balance during this time of the year?  I’m getting enough sleep; I’m sticking with my usual meditation routine, allowing time for myself and making self-care a priority… Yet I still feel a bit overwhelmed.  Please share your advice for coping with life’s ups and downs…  I’d love to hear what you do to stay sane.

On December 4, 2012, The Underfashion … Read more

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Moira Nelson

Intimate Affairs

 

Moira Nelson is founder of the intimate apparel website, www.BraLaMode.com, a resource for professionals in the Intimate Apparel industry and related fields.
 
Bra La Mode goes “behind thescenes” to provide you with an intimate look inside the glittery world of Lingerie by hosting and sponsoring unique intimate apparel related events. In addition, the site features Intimate Interviews with Intimate Insiders and Designers, opinion pieces providing Intimate Insights as well as event reports on Intimate Affairs. Moira has worked in the wholesale Intimate Apparel industry for over adecade. Having worked for several well-respected, privately-held, wholesale Intimate Apparel companies.
 
Moira has had the opportunity towork in virtually all aspects of the business. Throughout her career, she has managed private label brand business, in-house brands, national brands, emerging brands, as well as licensed brands in alltiers of the market in various categories including foundations, daywear, loungewear, sleepwear, shapewear and swimwear.