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Intimate Insider News

March 12, 2013

By Moira Nelson

March is such a whimsical month… She can’t decide if she wants to get warm and stay warm or to simply tease us with sporadic moments of glorious sunshine and warmth which leaves us wanting.

Early on Saturday morning, I awoke early as per my usual routine…  I wandered over to Starbuck’s for a Venti Early Grey Tea and some quiet time.  Along the way, I was amazed at nature’s conflicting character.  The ice was crunching under foot; I had to watch my step to avoid an unfortunate slip n’ slide.  Yet the birds were chirping in particularly joyous song.  I even heard a seagull squaw in the distance (which reminds me to be grateful that I live so close to the shore.)  As I passed the garden at Grace Van Vorst Church, I noticed the blue-green sprouts of early daffodils emerging from the earth… No buds quite yet.  And the most glorious moment came when I stepped into the crosswalk at Bay & Erie Streets…  Facing east, the sun was rising and beaming through the mega luxury high rise homes and international banks that reside along the Hudson riverbanks.  She shone through the steel erections and reflected off of the mirrored facades with a dynamism and grace that took my breath away.  We’ve now sprung forward and as such, I’m anxious to embrace the awakening that inherently happens as Mother Nature starts to show us some mercy!

Late last month, we experienced a tempest of Intimate Affairs within just a few days span.  Between February 18th and the 26th, buyers, brands, media, press, and other intimate apparel professionals made appearances at the leading trade show Curve in Las Vegas and in New York, at the first Fashion Week dedicated exclusively to the intimate apparel industry, LingerieFW™, and at the debut of The Lingerie Collective boutique trade show in New York.  Not to mention, there was a host of launch events and cocktail parties interspersed between business appointments.  For in-depth coverage of these Intimate Affairs, peruse the online publications and blogs dedicated to the lingerie industry such as Lingerie Briefs, The Lingerie Journal, The Lingerie Lesbian and Lingerie Insight in the UK.

I would like to highlight the work of internationally respected veteran sex authors, Em & Lo.  Their sophisticated, smary, sexy and funny book, “150 Shades of Play: A Beginner’s Guide to Kink,” was featured at the LELO booth at the Curvexpo in New York, and is a sort-of companion guide to the original “Fifty Shades of Grey.”  Lingerie retailers should consider purchasing this item as it encourages your customers to invest in their sex lives and to purchase the kind of products you may already be selling in your store, from lingerie to pleasure products and other accessories.  It works well as part of a kit, especially for any fans of “Fifty Shades of Grey.”  You could package the book with lingerie and a silk blindfold.  You can use it as a promotional tool, e.g. every book sold could come with a 10% coupon off any item mentioned in the book that you happen to sell.  And, it’s a great way to engage your customers in conversation, especially as so many customers in lingerie stores are already chatting about “Fifty Shades.”  Why not display a copy for your customers to browse?  You could even bookmark specific pages in the book that discuss products you stock.  Find out more about the book and its authors, Em and Lo, at www.150shadesofplay.com.

On Tuesday, March 19th, the Underfashion Club is hosting “A Paris Report.”  The Intimate Affair will be held at The Cutting Room on 32nd Street between Park & Madison in NYC.  Cocktails will be served starting at 5:45pm and the presentation will begin promptly at 6:45pm.  The event program will feature Spring and Summer 2014 Fabrics from Curvexpo, “Seen at the Show” by our very own Ellen Lewis, and Spring and Summer 2014 Trends presented by CARLIN Paris.  Additional details can be found at: www.underfashionclub.org

The IASC is hosting an Easter/ Passover Party for children suffering from life-threatening and debilitating diseases and other disabilities at the RUSK Institute and Tisch Hospital at NYU Medical Center on Thursday, March 21st.  Meet these courageous children, have your picture taken with the Easter Bunny and meet and mingle with current members of the Club.  The Intimate Affair will be held at 6:00pm at the Hospital for Joint Diseases (in the Center for Children Rotunda,) at 301 East 17th Street, 3rd Floor, NYC.  This is a great opportunity to learn more about the Club’s mission which is to raise funds to support the pediatric services department of The Howard A. Rusk Institute of Rehabilitation Medicine and Tisch Hospital at NYU Langone Medical Center.  The IASC and its annual gala fundraiser, The H.U.G. Award, have donated approximately $4 million to the medical center over the years.  The donations are earmarked for specific programs such as Art Therapy, the Music Program, Fellowship and Rehabilitation.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

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Intimate Insider News

February 19, 2013

By Moira Nelson

This is it!  The week we have been waiting for…  Buyers, brands, media, press, and other intimate apparel professionals are kicking off the week in Las Vegas for the bi-annual Curve NV lingerie trade show.  This season’s edition is being held at The Venetian in Las Vegas.  By the end of the week, everyone will converge in New York City for the Curve NY show at Jacob Javits from February 24th through the 26th as well as The Lingerie Collective trade show and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW™.

Here are additional details:

Introducing LingerieFW™: the first Fashion Week dedicated exclusively to the intimate apparel industry.  Lingerie Fashion Week will make its debut coinciding with the industry’s tradeshows, showcasing FW13 collections on Friday February 22nd & Saturday the 23rd at the Metropolitan Pavilion in New York City.  Six brands will show collections at LingerieFW™ this season: global powerhouse Affinitas & Parfait, luxuriously erotic FYI by Dani Read, unconventional NaïS, sultry Nevaeh Intimates, provocative Rouge Séduire and effortless Uye Surana.

Throughout the Intimate Affair, the Gallery plays host to guest check-in as well as “The Boudoir” Sponsor Lounge, featuring a Press lounge with plug-in station hosted by industry Media Partners The Lingerie Journal and CRÉATIONS, SmartWater lounge, Dry Bar from LingerieFW™ Official Hair/Makeup Partner The Temple, a Paul Mitchell Partner School and more.  Not only will The Temple be pampering guests in the Sponsor Lounge with complementary styling throughout the shows, but will be creating all of the hair & makeup looks for showcasing designers backstage in collaboration with MAT, Advanced Makeup Education at The Temple and Ultimate Face Cosmetics.  Ultimate Face, The Temple, SmartWater, ZICO: Pure Coconut Water, PopChips, Smolder Perfume, Soak Wash and The Lingerie Alliance have all generously donated product to the LingerieFW™ Official Gift Bag, to be on display in the Sponsor Lounge Gift Suite.  Cayrum, Frederick Wildman & Co and Bruce Cost Ginger Ale have also signed on to sponsor the LingerieFW™ Official Closing Party on Saturday, February 23rd.

Here is the official schedule for the world’s first Lingerie Fashion Week (be sure to RSVP accordingly):

And, join us for the Official Closing Party on Saturday, February 23rd from 7-9pm at The Gallery at The Metropolitan Pavilion.  The Intimate Affair is sponsored in part by The Lingerie Journal and The Lingerie Alliance.  RSVP to rsvp@lingeriefw.com.

The Lingerie Collective’s New York debut trade show will take place from February 24 – 26, 2013 at Studio 320 – a fabulous white space in the heart of Manhattan which has played host to an array of luxury designers and brands. The first NYC show will be a boutique event with a hand selected mix of luxury independent brands from both the U.K. and U.S. providing an opportunity for designers to showcase their AW13 collections to buyers and press. Visitors, Buyers & Press can register at: http://www.lingeriecollectiveshowroom.com/ss13-tradeevent/registration/

The lingerie trade show, Curve NY, will be held at Jacob Javits in New York City from February 24th – 26th, 2013.  Register at www.curvexpo.com and sign-up to attend Intimate Affairs such as Eveden’s Fit School Seminar, the Creations Lingerie North America Launch Party, a Breakfast Seminar: Sourcing in Colombia, Parisa’s Launch Party and more.  Hundreds of brands will be exhibiting so book your appointments in advance to avoid missing out on the FW13 collections from around the globe.

Mark your calendars for these other “Intimate Affairs” which are taking place around the World in the coming months:

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

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Intimate Insider News

February 6, 2013

By Moira Nelson

February is one of the busiest months of the year for the Intimate Apparel industry.  This week is “Market Week” in the mass wholesale side of the business.  Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14.  Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day.

The annual FEMMY Gala was held last night at Cipriani 42nd Street.  Again this year, the “Intimate Affair” was hosted by Carson Kressley.  This year’s Student Design Contest was sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. and Stretchline Holdings Ltd.  And the theme of the Student Design Contest was “Midnight Garden” – Seduction of Flowers.  This year’s winner, Tiffany Spagnuolo, created an elegant and exquisitely detailed gown entitled Dark Bloom.

We wrap up the month with Curve NY at Jacob Javits from February 24th – 26th.  The Lingerie Collective is making its debut in NYC and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW, is launching on February 22nd.  And of course, Mercedes Benz Fashion Week is February 7th through the 14th.

Here are a few highlights in other lingerie news and upcoming events:

I’m excited to announce that my friend and fellow Lingerie Briefs columnist, Ali Cudby, Bra Fit Coach and bestselling author of the lingerie book Busted! The Fab Foundations® Guide to Bras That Fit, Flatter and Feel Fantastic has launched the FabFit™ Academy, (www.fabfitacademy.com) a comprehensive, online certification course in bra fitting.  The course begins with some complimentary videos designed expressly for the lingerie industry, and offers essential training for people working in all sectors of intimates, from retailers and manufacturers to bloggers and sales reps.  “The best assurance of a profitable return in any Lingerie business is to be consistently trained in the art of bra fitting,” says industry veteran and Lingerie Briefs Publisher Ellen Lewis.  The FabFit™ Academy offers complimentary online training videos in advance of course registration at FabFitAcademy.com.

On Monday evening, the NYC-based handmade lingerie company RELIQUE hosted an “Intimate Affair” to preview their Fall/Winter 2013 Collection.  The brand uses graphic lingerie shapes accented with experimental fabric dyeing and trimming combinations.  The focus in each collection is lingerie that is meant to be seen as a piece of fashion rather than traditional lingerie, while still keeping its sex appeal.  Designers Chelsea Carson and Kait Vasquez believe that lingerie doesn’t need to be just for the bedroom or hidden under clothing; it should be an enhancement to an outfit.  By taking a more modern approach in design, they want to fill the gap between basics and special occasion and give lingerie an outerwear functionality.

New York-based independent brands Lola Haze Lingerie and Victoria Bekerman Jewelry invite you to their Valentine’s Quickie Pop-Up Shop located at the RS Pop Space – 501 Lexington Avenue between 47th & 48th Streets, NYC.  The “fling” is running February 1st through the 14th from 10am-8pm and includes discounts of up to 50% off on select items.  In addition to every day shopping, you can join them for a special Valentine’s shopping event on February 12th from 5-9pm.  Sip wine, receive personalized shopping consultations from the designers, and sneak a preview of the Lola Haze Fall/Winter 2013 collection.  For 24/7 indulgence, visit www.lolahaze.com and enter code LolaLove20 for 20% off site wide.

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree this Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

The Fitting Room, a chic bra fitting boutique in Grayslake, Illinois and Eminjayin Productions are co-hosting a Valentine’s Day themed Lingerie Fashion Show Benefit Event to raise funds for The Sandy Hook School Support Fund.  In addition to the Lingerie Fashion Show, the festive affair will include a burlesque show, raffle prizes, cocktails provided courtesy of The Vine, a DJ and a photo booth.  The event organizers will donate 100% of the proceeds to the Newtown/Sandy Hook families and schools.  The event is taking place on Saturday, February 9th from 7-10pm at The Studio.

Chez Johnson of byChez Designer Lingerie Boutique is featuring her collections in a Trunk Show on Sunday, February 10th from 4-9pm.  The “Intimate Affair” called “Welcome to the Sweet Life” is being hosted by Posh Beauté in SoHo, NYC (and is also the location for the affair.)  The event will offer sweet treats, a candied cocktail concoction, a champagne hour from 6-7pm and a lot of fun!

SAVE THE DATE – Lauren Rich, founder of RICHPR and LingerieFW, is planning a party to celebrate the close of Lingerie Fashion Week (LingerieFW) which is set to debut on February 22nd.  The “Intimate Affair” will be sponsored in part by The Lingerie Journal and The Lingerie Alliance and will be held on Saturday, February 23, 2013 following the last runway show of the day.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2012

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

 

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Intimate Insider News

January 29, 2013

By Moira Nelson

The winter weather has arrived!  It has been incredibly brisk here in New York.  And I understand there was a bit of snow in Paris during the 50th Anniversary edition of Salon International de la Lingerie as well.  Despite the delayed flights and mucky city streets, I bet the flurries inspired a certain romanticism.  I can only imagine the Paris city lights twinkling through a nighttime snow fall… It seems apropos that the theme of the renowned show’s trend forum was “Ice Land” which featured four “universes” — Romantic, Innovation, Savage and Neo Nude.  I first saw this emerging trend last year at a preview of the Marlies Dekkers Winter 2012 “Ice Queen” – Cool Scandinavia collection.  At first glance, I fell in love with the icy, frosted, muted hues which were presented in delicate snowflake-inspired laces and embroideries adorned with crystal embellishments.  The colors are quite a departure from the more traditional lingerie colors- black, nude, pink and red.

Speaking of pink and red…  Valentine’s Day is just a few weeks away!  How do you celebrate the only day dedicated to romantic love?  Do you cherish this day to honor your lover or has it become just another “Hallmark Holiday” for you?  Do you shower your partner with intimate gifts, a handwritten love letter, red roses, confections, jewelry?  Is lingerie in your Valentine’s Day forecast?

If you are looking to seduce your partner with a little something special this Valentine’s Day…. Dare to enter Rouge Séduire’s “Pin It to Win It” Valentine’s Day Contest to win a Bra and Panty set that is sure to tease and tempt the senses, intrigue the soul, and entice the very essence of self.  The unparalleled, sexy and seductive, luxury lingerie line, Rouge Séduire has launched the “Pin It to Win It” Valentine’s Day Contest.  Fans of the brand have the opportunity to express their originality by creating a dedicated Pinterest board representing the theme #TheArtofSeduction.  On February 4th, the brand’s designer, Sharon Fan, will select one winner to receive a Rouge Séduire Bra and Panty set of their choice (valued up to $500 USD.)  The winner will receive her new lingerie set just in time for the hottest holiday of the year, Valentine’s Day!

Linger in Spring Lake, N.J. is hosting the “Linger Mingler,” a Men’s Night Out this Thursday, January 31st from 6:30-8:00pm.  The “Intimate Affair” will feature a LIVE Fashion Show and complimentary cocktails.

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree on Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

Fleur du Mal has launched the Say My Name bespoke panty service exclusively on www.fleurdumal.com … just in time for Valentine’s Day.  Order beautiful silk chiffon panties with a custom embroidered name or monogram for $98 in sizes S/M or M/L in either Blush or Fever.

This year, technology enabled brands like Ampere are making it easier for men and women to give or receive lingerie.  Here are a few great Valentine’s Day gift options from Ampere:  the Madison Romper constructed of the finest silk charmeuse and accented with silk chiffon and lace details, the Gramercy and/or Chelsea Thongs which are designed to make a woman look and feel sexy while being comfortable enough to take her from day to night, the Gramercy and/or Chelsea Bras which are crafted with a luxurious scalloped, gold bourdon yarn embellished lace and silk lining (each bra order comes with a FREE matching panty,) or an E-Gift Card for $25 – $145.

Linea Intima, Canada’s premier independent specialty lingerie retailer has a few suggestions for expressing your love this Valentine’s Day too!

The Underfashion Club is hosting its annual FEMMY Gala on Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  Again this year, the “Intimate Affair” will be hosted by Carson Kressley.  This year’s Student Design Contest is sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. and Stretchline Holdings Ltd.  The theme is “Midnight Garden” – Seduction of Flowers.  The Underfashion Club will be presenting FEMMY Awards to Bloomingdale’s, Cosabella and The Lenzing Group, the Innovation Award is being presented to Hautelook, and the Lifetime Achievement Award Recipient is Josie Natori of The Natori Company.  For additional information regarding ticket purchase or to sponsor a table or to advertise in the event program, visit www.underfashionclub.org.

SAVE THE DATE – Lauren Rich, founder of RICHPR and LingerieFW, is planning a party to celebrate the close of Lingerie Fashion Week (LingerieFW) which is set to debut on February 22nd.  The “Intimate Affair” will be sponsored in part by The Lingerie Journal and The Lingerie Alliance and will be held on Saturday, February 23, 2013 following the last runway show of the day.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

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Intimate Insider News

January 15, 2013

By Moira Nelson

We’re halfway through January… Can you believe it?  That means Valentine’s Day is just a month away!  I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry.  I can’t think of any other Holiday that almost requires a lingerie purchase, can you?

I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th.  Are you having a sale? Offering a Gift-with-Purchase? An in-store event?  Last year, Margo Andros of The Pink Slip in NYC’s Grand Central Station marketed a “Dear John” campaign which targeted the men that frequent her store.  She sent out a hand-written note to her best male clientele.  Margo recognizes the fact that men appreciate convenience and ease of purchase (especially when it comes to buying underthings for their loved ones!)  So she offered three Ready-To-Give “Packages” to remove the guesswork for the fellas, including optional delivery / messenger service.  It was genius, and proved to be a real success.  What do you have up your sleeve?

Here are a few upcoming “Intimate Affairs” (some of which are Valentine’s Day centric):

Linger in Spring Lake, N.J. is hosting the “Linger Mingler,” a Men’s Night Out on January 31st from 6:30-8:00pm.  The “Intimate Affair” will feature a LIVE Fashion Show and complimentary cocktails.

The Underfashion Club is hosting its annual FEMMY Gala on Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  Again this year, the “Intimate Affair” will be hosted by Carson Kressley.  This year’s Student Design Contest is sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. And Stretchline Holdings Ltd.  The theme is “Midnight Garden” – Seduction of Flowers.  The Underfashion Club will be presenting FEMMY Awards to Bloomingdale’s, Cosabella and The Lenzing Group, the Innovation Award is being presented to Hautelook, and the Lifetime Achievement Award Recipient is Josie Natori of The Natori Company.  For additional information regarding ticket purchase or to sponsor a table or to advertise in the event program, visit www.underfashionclub.org.

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree on Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

SAVE THE DATE – Lauren Rich is planning an event to kick-off the first ever Lingerie Fashion Week (LingerieFW.)  The “Intimate Affair” will be sponsored in part by The Lingerie Alliance.  It will be held on Thursday, February 21, 2013.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World

The Lingerie Collective in London- through January 15th

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

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January 8, 2013

By Moira Nelson

Happy New Year!  For me, the New Year is a great time for reflection.  Many years ago I started a habit of keeping a journal.  I am not one to write daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives for the coming year (both personal and professional.)  It’s fascinating to look at what was written the previous January.  Most of the time, I forget what I wrote!  Usually, the goals that were set have been accomplished (in some shape or form.)  And more often than not, the outcome is far better than I could have imagined!  So before I get you up to speed on the upcoming “Intimate Affairs,” I’d like to reflect back on 2012.

In 2012, we saw the launch of several new independent brands including Angela Friedman, Nevaeh Intimates, Fleur du Mal, Cheeki brand and Rouge Séduire among others.  Julie Sygiel re-launched the revolutionary, absorbent, leak-proof and stain-resistant underthings now known as Dear Kate.  And the Empowered By You panty was launched which enables underprivileged women to spearhead their own businesses.

The lingerie blogosphere expanded to include new bloggers and other independent intimate apparel professionals including my personal new fave, Caro the Lingerie Lesbian!

In ecommerce retailing, we saw new methods of marketing and selling intimates from sites including True & Co., IntiMint, AdoreMe.com and Ampere.  Ecom retailers are offering lingerie subscription services and other innovative methods of retailing.

I witnessed an increased awareness of the importance of a proper fit. There were numerous online “debates” regarding the best way to fit, vanity sizing and so on.  More and more brands, manufacturers and retailers are paying closer attention to the needs specific to the full-figure and full-busted consumer.  Early last year, Bare Necessities launched their sister site, Bare Plus, which is an online shopping environment dedicated to this consumer.

Several e-tailers made an attempt to answer the question of how to get a proper fit when purchasing online.  HerRoom.com launched the proprietary “Know your Breasts Bra Finder” questionnaire which purports to help you discover your best bra styles.  And Freshpair.com re-launched their website which now includes more personalized services such as an At-Home Bra Fit Service and a Men’s Underwear Club.  Freshpair also celebrated the 10th Anniversary of National Underwear Day by hosting a one-of-a-kind “It’s Time for a Change” pop-up store experience in New York City in August.

The non-profit Underfashion Club and the Intimate Apparel Square Club continued their programs in 2012 including the FEMMY Gala last February, the H.U.G. Awards Gala in November, various other programs throughout the year and their annual Holiday parties in December.  Both organizations make significant contributions to our industry and raise funds to support their respective causes.

Other charity events included Go Naked and Check Yourself which was hosted in part by Sweetest Sin Boutique in Red Bank, New Jersey and included sponsors LELO and The Lingerie Alliance.

Overall, 2012 was a year full of growth and advancements.  I am motivated by the forward movement in our industry and look forward to seeing further progress throughout 2013.  I wish all of you the best of health, happiness, a sense of well-being, success and prosperity in your professional lives and in your personal endeavors.

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

The Lingerie Collective in London- January 13th – 15th, 2013

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

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December 10, 2012

By Moira Nelson

It’s a very busy time of the year, full of holiday shopping, working long hours, year-end meetings, goal-setting for 2013, dinners, parties and other events.  And I’m full of anxiety… attempting to accomplish everything I set out to do before the year is over.  Am I the only one that’s feeling the pressure?  Any good tips for maintaining a sense of balance during this time of the year?  I’m getting enough sleep; I’m sticking with my usual meditation routine, allowing time for myself and making self-care a priority… Yet I still feel a bit overwhelmed.  Please share your advice for coping with life’s ups and downs…  I’d love to hear what you do to stay sane.

On December 4, 2012, The Underfashion Club hosted its annual Holiday Party at The National Arts Club on Gramercy Park South.  The Intimate Affair featured dinner, dancing and a whimsical bra & bottoms design contest which was judged by Lingerie Briefs’ Ellen Lewis and Laurence Teinturier of Curvexpo.  The Grand Prize went to Joseph Lara from Delta Galil.  He won a ticket to the 2013 Femmy Gala which is scheduled for Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  The 2nd Prize went to Sophia Gergatsoulis and Gabrielle Bizzoco from Wacoal America.  Sophia and Gabrielle each received a 1-year membership in the Underfashion Club for their creative entry in the contest.  In addition to the festivities, the UFC never forgets to take care of its own community.  Gifts of clothing and toys were collected and donated to the New York Foundling Children.  Club president Walter Costello and other members of the Club and industry pros including Debby Long-Gedney, Roslyn Harte, Lance Whitaker, Gary Hughes, Victor Vega, Bob Vitale, Julia Burns, Steve Chernoff, Justin Chernoff, Suzanne Beck, Luis Paredes, Joel Fertel, our very own Ellen Lewis, and many others came together to celebrate the season in style.

The official Dear Kate Launch Party was held on Friday, December 7th.  The Intimate Affair was hosted by Azaleas at 140 Second Avenue, NYC.  Family, friends and fans of the innovative brand came together to celebrate the launch of this unique lingerie line.  Azaleas was standing-room only.  Congrats Julie and thanks for the Dear Kate logo tote!

Bra La Mode hosted a Festive Affair Holiday Trunk Show on Saturday, December 8th.  The Intimate Affair featured Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introduced – for the first time ever – the luxury lingerie line, Rouge Séduire.  The event was held at the neighborhood spa, Spa 34 on 34th Street in NYC.  Guests enjoyed Mani/Pedis and admired the three independent lines being showcased at the event.  Continue supporting these brands by shopping online at: www.dirtydollslingerie.com and www.shoploveanddream.com.  And although Rouge Séduire is not yet available for retail sales direct to consumer, you must check out the steamy website which just launched late last week- www.rougeseduire.com.

Here are the Upcoming Intimate Affairs:

The Intimate Apparel Square Club’s Holiday Party is being held this Thursday, December 13, 2012.  This year, Santa will be visiting the “Rusk Kids” one-on-one in their rooms while the new RUSK facility is being built.  But members and guests are welcome to join us for dinner at Trattoria Alba on 34th Street, NYC at 6pm.  The Intimate Affair includes presentation of the prestigious Al Jaffin Award to Diane Paccione as well as presentation of the 2012 H.U.G. Award Gala proceeds to the administrators and doctors at NYU Langone Medical Center’s Rusk Rehabilitation Center and Tisch Hospital.  Members and their families: $70; Guests: $80 (Dinner and Open Bar.)

On December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  The primary sponsor of the Festive Affair is LELO, the world’s leading designer brand for intimate lifestyle products.  LELO is donating Prize Baskets for winners of the Ugly Sweater Contest with the Grand Prize Basket valued at $1000!  The legendary lingerie lady, Roslyn Harte, will be judging the Ugly Sweater Contest.  This event costs $35/ per person and is limited to 60 people.  RSVP and purchase your tickets before they sell out: www.festiveaffair1.eventbrite.com.  Tickets must be purchased no later than Wednesday, December 12th.  Please note that tickets will not be available at the door.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

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Moira Nelson

Intimate Affairs

 

Moira Nelson is founder of the intimate apparel website, www.BraLaMode.com, a resource for professionals in the Intimate Apparel industry and related fields.
 
Bra La Mode goes “behind thescenes” to provide you with an intimate look inside the glittery world of Lingerie by hosting and sponsoring unique intimate apparel related events. In addition, the site features Intimate Interviews with Intimate Insiders and Designers, opinion pieces providing Intimate Insights as well as event reports on Intimate Affairs. Moira has worked in the wholesale Intimate Apparel industry for over adecade. Having worked for several well-respected, privately-held, wholesale Intimate Apparel companies.
 
Moira has had the opportunity towork in virtually all aspects of the business. Throughout her career, she has managed private label brand business, in-house brands, national brands, emerging brands, as well as licensed brands in alltiers of the market in various categories including foundations, daywear, loungewear, sleepwear, shapewear and swimwear.