By ALISON CONNOLLY
The world of luxury lingerie continues to reveal new talent, and it appears this year’s newer notable is E.L.F. Zhou London. This fashion-forward intimate apparel label features daring silhouettes and cutout details to create a full ensemble worthy of any seductress! The designer, Elf Yue Zhouhas, created this avant-garde bodywear brand in 2015 with the intention of merging lingerie with ready-to-wear. You can see where that could work, with the flowing capes for layering, the ‘Leather Artefact’ harnesses, and even Leg Restraint Garters which were developed using traditional saddlery techniques. Each piece is handmade and meant to wear to be seen!
Elf has an impressive design education with an honors degree in Fashion Contour and MA in Costume Design for Performance from London College of Fashion. Additionally, she has received multiple prestigious awards and participated in high profile events such as the British Fashion Council 2013, Pure London Trade Show 2013, and the Shakespeare Tribes costume exhibition at the V&A. It is no surprise that with a specialized design background such as this, Elf was groomed to create a superior quality brand for a niche market. If you are looking for lingerie that is dramatic, sensual and filled with luxurious details, E.L.F. Zhou London is your new go-to label.
Photographer: Robert Lipnicki
Hair & Makeup: Steganija Vektere
Model: Amber Tutton
