By Ali Cudby

A lingerie retail store – either bricks-and-mortar or online – is customer service oriented by definition. If you don’t make your customers happy, they won’t come back. Without customers, you’ll find yourself out of business. Seems obvious.

So retailers want to please their customers. But what happens when the thing that works best for the business is directly opposite to what the customer wants? That gets challenging. You need to protect your … Read More