The Forever Group Rebrands it’s Signature Soft Laundry Wash
Ellen Lewis
William Shakespeare asked, “What’s in a Name. . .?” The Forever Group posed the same question and have changed their name from Forever New to Forever & Ever. Why? Because ‘Forever & Ever’ better reflects their brand promise that if you use their washes, your clothes will be super soft and last longer. Their products not only focus on lingerie and swim washes but are perfect for all your laundry needs. The company tag line “True Clean Laundry” makes the point. Not only does this product remove dirt and stains, but it also rinses clean, leaving nothing behind, no residue, harsh chemicals or fragrances. Forever & Ever positions themselves as a challenger to the big laundry brands that promote long-lasting scents and lead people to believe that laundry isn’t clean if it doesn’t smell like their detergent. Forever & Ever’s soft scent and unscented washes are formulated so that they can remove residue that other detergents leave behind.
Forever & Ever is the brainchild of chemist Robert French. His exposure to the lingerie business while working in his mother’s store, inspired him to use his scientific expertise to create enzyme free, eco-friendly, biodegradable, plant-based products derived from essential oils and never tested on animals. Proudly ‘Made in Canada’, three main hero products are featured here: Forever & Ever’s Everyday Fabric Wash, Swirl for Delicates and Splash Swimwear wash. Loved by customers worldwide, they are enzyme free, soften fabrics, preserve elasticity, prevent fading, keep whites as white as new and (for swim) neutralize the effects of chlorine. Available in a multiple of sizes they provide a solution for every part of a woman’s wardrobe.
