William Shakespeare asked, “What’s in a Name. . .?” The Forever Group posed the same question and have changed their name from Forever New to Forever & Ever. Why? Because ‘Forever & Ever’ better reflects their brand promise that if you use their washes, your clothes will be super soft and last longer. Their products not only focus on lingerie and swim washes but are perfect for all your … Read More
By ELLEN LEWIS
Splash® Swimwear Wash is definitely on my packing list when I return to Mexico next October. I lament the fact that I forgot to bring it with me this past Spring. Here in Los Cabos, swimwear is prevalent. I am in a pool several times a week, not to mention ocean dips. My bathing suits have suffered. I have been hand washing them in the sink with … Read More
Comfort and convenience is a motivating force in the lingerie business today. We are always looking for fresh, innovative and creative ways to make our lives more comfortable. Can laundry detergent help? Leaflets, coming soon from the Forever Group, answers the call.
Leaflets are simple laundry sheets that replace powders and liquids when washing clothes, by hand or in a machine. Although the concept is not completely new, this … Read More
A wedding is all about full-on attention, which any bride deserves. But it’s not about over-exposure. Let’s face it, every bride welcomes a little umph (of some kind) on her special day, but I guarantee, she doesn’t want a nip-slip while walking down the aisle. So, it’s very serendipitous that the Forever Group’s BeConfident® solutions brand is available to perform its magic. These handy lingerie accessories are focused entirely on … Read More
By ELLEN LEWIS
Summer is nigh and based on the explosion of tourism in my Mexican home base, I am not surprised to learn that bathing suit sales are in the headwinds. This year it’s all about bikinis, not masks. That fact coupled with a sustainable conscience is why I feel so strongly about investing, not only in quality swimwear, but also in the process of caring for it. Splash… Read More
By ELLEN LEWIS
I love these Tumbler™ Pure Wool Dryer Balls gifted to me several years ago from the Forever Group. I tried them, wary of their mission claim “to encourage eco-friendly drying and eliminate toxic dryer sheets.” But always in search of a great product with a terrific backstory, I decided to learn more. I discovered this everyday artisanal product was not only functional but very deserving of a … Read More
By Ellen Lewis
Einstein and Picasso. The combination of science and art is why the Lingerie world inspires me. This is exactly why I am pleased to welcome The Forever Group to our Partner Spotlight. This Canadian company is driven by entrepreneur Robert French, whose intimate’s roots were birthed in the 1980’s while working in his mother’s lingerie stores. Not exactly his cup of tea, and a passionate scientist, he … Read More