Spotlight on The Forever Group

By ELLEN LEWIS

Tumbler Pure Wool Dryer Balls sustainable laundry solution as featured on Lingerie Briefs

I love these Tumbler™ Pure Wool Dryer Balls gifted to me several years ago from the Forever Group. I tried them, wary of their mission claim “to encourage eco-friendly drying and eliminate toxic dryer sheets.” But always in search of a great product with a terrific backstory, I decided to learn more. I discovered this everyday artisanal product was not only functional but very deserving of a new generation’s attention.  I was … Read More


Spotlight On …

By Ellen Lewis

Fashion Care Laundry Wash as featured on Lingerie Briefs

Einstein and Picasso. The combination of science and art is why the Lingerie world inspires me.  This is exactly why I am pleased to welcome The Forever Group  to our Partner Spotlight. This Canadian company is driven by entrepreneur Robert French, whose intimate’s roots were birthed in the 1980’s while working in his mother’s lingerie stores. Not exactly his cup of tea, and a passionate scientist, he zeroed in on a lingerie … Read More


Spotlight On …