Sustainability

By ASI EFROSDebs Corporation AirDye® Technology featured on Lingerie BriefsDebs Corporation’s roots date back to the time of World War 1, when Ezzat Debs and Abdul Hadi Debs, the owners of a textile company in the Middle East, reached the coast of Japan for the first time.Debs Corporation AirDye® Technology featured on Lingerie BriefsSince then and for more than a centennial, Debs Corporation has carried on as a beacon of innovation and has become home to numerous sustainable textiles and cutting-edge technologies.Debs Corporation AirDye® Technology featured on Lingerie Briefs
AirDye® — efficiency, quality, Read More


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By ESTELLE PULESTON

Videris sustainable lingerie as featured on Lingerie Briefs

Founded by Chloe Julian, who previously designed for a number of very fashion-focused brands such as Agent Provocateur and Savage X Fenty (where she was VP of Design), Videris is something else: a lingerie line created primarily with ethics, sustainability and wellness in mind.

In contrast to the fast-paced world of Savage X, where Julian notes there wasn’t always time to perfect each design, she spent two years developing Videris’ debut collection … Read More


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By ESTELLE PULESTONBaserange Lingerie featured on Lingerie Briefs

I first came across Baserange when I was searching for a sheer bra made from cotton mesh (as a more sustainable alternative to synthetic meshes), and their Odea bra was one of only two options I could find. Although it’s a fairly recent discovery for me, the brand was founded back in 2012 when duo Marie-Louise Mogensen and Blandine Legait decided to create a line of what they describe as ‘modern basics’, … Read More


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Natori Feathers Contour bra in lemon-lime and 35% sustainable components as featured on Lingerie Briefs

Natori zeros in on sustainability with its iconic Feathers Contour bra. With these new lemon-lime and bluebell colors,  35% of the style is constructed in recycled components.  Evolving this bra while maintaining the extraordinary popularity of its fit and fashion synergy, will continue with on-going deliveries. Feathers bestselling status, often cited as #1 in the USA, makes it the perfect focus for Natori’s initial sustainability spotlight. This is not an easy feat. Bras are complex … Read More


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By ESTELLE PULESTON

CZI Swimwear an beachwear, bathing suits and coverups as featured on Lingerie Briefs

I’ve been known to describe a brand as “wearable art” on occasion, but never has the term been more applicable than it is to today’s spotlighted brand: Switzerland-based CZI. A swim and beachwear label by Sandra Czich and her twin sons, it’s based around offering exclusive, eye-catching prints which start out life as physical paintings.

CZI Swimwear an beachwear, bathing suits and coverups as featured on Lingerie Briefs

Czich describes herself as a “self-taught artist who turned into a lawyer who turned into an Read More


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By ELLEN LEWIS

Panty Promise panties as featured on Lingerie Briefs

Founder and Designer Jessica Krupa first launched Panty Promise™ at Curve in 2022 to quite a lot of buzz. The backstory and brand profile are impressive, as are her credentials, but, when it comes to a new product, I like to wait for feedback. Revolutionary concepts are intriguing, but the operational nuts and bolts as well as consumer reactions make all the difference.  One year later, I know that the tale is … Read More


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Lorette Lingerie a Paris brand, featured on Lingerie BriefsBy ESTELLE PULESTON

Launched in 2017 by Parisian designer Laure Stromboni, Lorette is a lingerie brand on a mission to create art, community, and the freedom and confidence that comes with self-expression.

Finding the existing lingerie industry to be somewhat lacking in creativity and often hypersexualized, Stromboni wanted to create a line of intimates that “evoke a sensation, an experience rather than dictating how sexy you should feel”.

It was also important to her … Read More


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