Sustainability

By ELLEN LEWIS

Calida Collaboration with Viktor & Rolf Heritage X Sustainability Collection as featured on Lingerie Briefs

It was the last minute of the last day of the last (Feb 2020) Salon de Lingerie show in Paris. I was on the way to the coat check to retrieve my belongings and exit the exposition when I passed the Calida booth and stopped dead in my tracks. It wasn’t the end of show champagne that did it. It was the gorgeous visuals that leaped out at me showcasing the Viktor and Rolfe collaboration with Calida, the premium underwear label. I felt that old surge of discovery and begged a few minutes with the European reps to learn more.… Read More


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By ESTELLE PULESTON

Valentina collection from Mal Amora as featured on Lingerie Briefs

Mollie Blue is an independent British designer I’ve been following since I first saw her student work back in 2017 – I had a feeling she was going to go on to create beautiful things, and I wasn’t wrong! She’s now the founder of Mal Amora, a handmade intimates and bespoke corsetry brand that’s inspired by the meeting point between modern sustainability and retro fashion.

Mollie’s obsession with lingerie began after discovering that it was underwear, corsetry and crinolines that gave the haute couture gowns and historical garments she admired so much their shape.… Read More


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By ELLEN LEWIS

We Are HAH sustainable lace bodysuit as featured on Lingerie Briefs

I began following We Are HAH’s sustainable journey shortly after they launched their lingerie and sleepwear lifestyle collections in 2015. In fact, we highlighted the brand in 2019 after I spoke with founder Sharleen Ernster, a major force within the Conscious Capitalism movement. I was impressed with her #startssomewhere motto and its truth to consumers about the unique obstacles the lingerie and swimwear industry confronts in its drive to produce a product that is earth friendly.

We Are HAH sustainable lace bodysuit as featured on Lingerie BriefsComin’ In HAHt bodysuit available in 15 colors (XS-L)

In my opinion, it is the soul of this company that sets it apart.… Read More


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Maison Lejaby new Lejaby Inspire brand as featured on Lingerie Briefs

I was recently introduced to the Lejaby Inspire collection, Maison Lejaby’s new brand initiative that launched this fall in Europe. English speaker that I am, I assumed, especially after viewing the product, that the label meant Inspire, as in to influence, arouse, affect. But I was wrong. In French, the word inspire means breathe.

Maison Lejaby new Lejaby Inspire brand as featured on Lingerie Briefs

It makes a lot of sense. The entire collection, coming to America for Spring 2021, is meant to capture the pulse of a modern woman’s life. Lejaby Inspire is all about movement, spirituality, comfort, and wellbeing.… Read More


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By ASI EFROS

Legoplast packaging for a green and sustainable future

The resounding success of the Italian packaging company Legoplast hasn’t come as a surprise. In the demanding global market, it takes a very special team of dedicated professionals, unmatched creativity, cutting-edge technology, and the latest trends in material science to thrive. 

“Customers around the world trust our packaging with the delicate task of protecting and promoting their products,” said Federica Mazzon, Sales Executive, Legoplast, during our virtual meeting. 

Legoplast packaging for a green and sustainable future

A multiverse of shapes, finishes, and closure techniques are just a few of the elements that the company offers to its customers.Read More


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By HOLLY JACKSON

Swedish Stockings sustainable tights & socks as featured on Lingerie Briefs

I spent all day today reading the news and feeling like the world is falling apart. We’re on T for hurricane names and it’s only September and whole states (and the wildlife and habitats they contain) are on fire. When I was a child people frequently talked about climate change like something far off. It was an issue from a sci-fi novel or the cause of the apocalypse of a movie that was mostly fictional. It never occurred to me that as an adult it would be front page news and a regular part of my life.… Read More


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By ELLEN LEWIS

Dora Larsen Lingerie as featured on Lingerie Briefs

During the Covid19 lockdown, restricted to my neighborhood in Connecticut, I was re-introduced to the exquisite floral evolution of the Northeastern USA springtime.  I had not seen it in 7 years as I am usually in Mexico. Walking daily from mid-March on, I have witnessed a daily explosion of color, taking the time to actually “see” natures amazing kaleidoscope.  In fact, I have incorporated some of these images in our Instagram juxtaposing the poetry of nature to the poetry of lingerie.

Dora Larsen Lingerie as featured on Lingerie Briefs

This theme resonated when I first spoke to Georgia Larsen, founder of Dora Larsen Lingerie.Read More


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