By ESTELLE PULESTON
Founded by Chloe Julian, who previously designed for a number of very fashion-focused brands such as Agent Provocateur and Savage X Fenty (where she was VP of Design), Videris is something else: a lingerie line created primarily with ethics, sustainability and wellness in mind.
In contrast to the fast-paced world of Savage X, where Julian notes there wasn’t always time to perfect each design, she spent two years developing Videris’ debut collection … Read More
By ESTELLE PULESTON
I first came across Baserange when I was searching for a sheer bra made from cotton mesh (as a more sustainable alternative to synthetic meshes), and their Odea bra was one of only two options I could find. Although it’s a fairly recent discovery for me, the brand was founded back in 2012 when duo Marie-Louise Mogensen and Blandine Legait decided to create a line of what they describe as ‘modern basics’, … Read More
Natori zeros in on sustainability with its iconic Feathers Contour bra. With these new lemon-lime and bluebell colors, 35% of the style is constructed in recycled components. Evolving this bra while maintaining the extraordinary popularity of its fit and fashion synergy, will continue with on-going deliveries. Feathers bestselling status, often cited as #1 in the USA, makes it the perfect focus for Natori’s initial sustainability spotlight. This is not an easy feat. Bras are complex … Read More
By ESTELLE PULESTON
I’ve been known to describe a brand as “wearable art” on occasion, but never has the term been more applicable than it is to today’s spotlighted brand: Switzerland-based CZI. A swim and beachwear label by Sandra Czich and her twin sons, it’s based around offering exclusive, eye-catching prints which start out life as physical paintings.
Czich describes herself as a “self-taught artist who turned into a lawyer who turned into an … Read More
By ELLEN LEWIS
Founder and Designer Jessica Krupa first launched Panty Promise™ at Curve in 2022 to quite a lot of buzz. The backstory and brand profile are impressive, as are her credentials, but, when it comes to a new product, I like to wait for feedback. Revolutionary concepts are intriguing, but the operational nuts and bolts as well as consumer reactions make all the difference. One year later, I know that the tale is … Read More
By ESTELLE PULESTON
Launched in 2017 by Parisian designer Laure Stromboni, Lorette is a lingerie brand on a mission to create art, community, and the freedom and confidence that comes with self-expression.
Finding the existing lingerie industry to be somewhat lacking in creativity and often hypersexualized, Stromboni wanted to create a line of intimates that “evoke a sensation, an experience rather than dictating how sexy you should feel”.
It was also important to her … Read More
By Ellen Lewis
The Falke brand continues to be a North Star in innovation, always striving for excellence in every initiative on which they embark. I for one am addicted to the comfort and quality of their socks. Certainly, I have written about them before. Like underwear that exceeds fit and function expectations they do the deed without ever making their presence known. The fact that these styles also attend to social and ecological … Read More
