William Shakespeare asked, “What’s in a Name. . .?” The Forever Group posed the same question and have changed their name from Forever New to Forever & Ever. Why? Because ‘Forever & Ever’ better reflects their brand promise that if you use their washes, your clothes will be super soft and last longer. Their products not only focus on lingerie and swim washes but are perfect for all your … Read More
By ESTELLE PULESTON
Founded in 2007 in Maine by Brook DeLorme, Brook There is a lingerie brand that’s all about sustainability, minimalism, and feeling comfortable in your own skin.
Having grown up with ecologically-minded parents and a passion for sewing clothing, when she couldn’t find the ethically-made, fuss-free lingerie she was looking for in the shops, it was only a natural progression to teach herself to sew that too.
The … Read More
By ESTELLE PULESTON
Hailing from Berlin, Germany, Anekdot was founded in 2015 by Sofie Andersson after various stints in design, buying and visual merchandising. Having become disillusioned with the fashion industry’s overall lack of ethics and sustainability, and having recently begun sewing lingerie for herself, she wanted to create a brand that offered the opportunity to wear exciting, comfortable, consciously-made intimates on a daily basis.
The Anekdot collection includes wirefree … Read More
By ESTELLE PULESTON
With a name that means “glowing from within” in Sanskrit, Savara Intimates is a wirefree lingerie and swimwear brand from the Netherlands that aims to uplift and empower women through its uncompromising comfort, problem-solving fit and body-positive ethos, all while being an ethical and environmentally-conscious company.
The brand was founded by Eva van Schijndel and unveiled its debut collection in early 2020, which stood out for its … Read More
By ESTELLE PULESTON
British lingerie brand Qrucifix was founded in 2021 by Renata Kuti, as her answer to the industry’s unsustainable practices she’d witnessed first-hand while working in China.
Growing up with a passion for art and mesmerized by Victoria’s Secret fashion shows, Kuti had decided early on that she wanted to be a part of that glamorous world she saw on the television. And she made it, eventually landing … Read More
By ESTELLE PULESTON
Founded in Copenhagen in 2010 by Sunniva Uggerby and Stephan Rosenkilde, with Jeanette Hansen later joining the founding team, Underprotection is a lingerie and swimwear brand that’s merging comfort and style with a deeply-rooted desire to do things sustainably.
The label describes its aesthetic as bold, colorful and feminine, a style that “challenges the stereotypical look of sustainable lingerie.” Designs are wirefree to maximize comfort, and a … Read More
By ASI EFROS
Debs Corporation’s roots date back to the time of World War 1, when Ezzat Debs and Abdul Hadi Debs, the owners of a textile company in the Middle East, reached the coast of Japan for the first time.
Since then and for more than a centennial, Debs Corporation has carried on as a beacon of innovation and has become home to numerous sustainable textiles and cutting-edge … Read More