I could list countless collections that embraced these trends and certainly the arrival of European brands like Sybaris, Damaris, and Mimi Holliday continued their liberal sway with these matters, but it was our Intimate base, the established bra lines that broke out of their comfort zone to join the party. The tried and true Andora in clementine from Simone Perele and Panache’s Tango in tutti-frutti competed admirably with the addition of the Drama Queen push up in orange sorbet from b.tempt’d; each one espousing the message of positive energy in a delicious shade of coral. This story extended to silhouette as the flirtatious romper went from a fringe body to a line mainstay in many collections. Early entries to the romper party, Eberjey, Lola Haze and La Fee Verte were clear front runners on this lingerie story. Casual knits, classy wovens or sexy delicates, all three brands have validated their proprietary positions on this cheeky design. This was a big show, with a lot of new ideas, but we can’t be all things to all people. We need to pick and choose our priorities. I elect positive energy as my strategy.
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.“I am an optimist. It does not seem too much use being anything else.” ~Winston Churchill
Tweet-Fest Quiz:
- Whose cabana cottons are blowing out of stores?
- What brand was just launched by Carole Hochman?
- Who just launched a lace racer back bra?
- What Sports bra brand is offering sizes 28AA to 44H?
- What bestselling 10 color print is Betsey Johnson offering?
- Whose sexy underpinnings from Europe did I mention?
- What German shapewear company is offering both a silk and angora blend fabric?
- What colors is Jenna Leigh’s best-selling Malawi collection coming in for Spring?
- Which Intimate brand launched swimwear with the starboard print?
- What key silhouette is Midnight by Carole Hochman offering in many groups?
- Which Columbian brand is offering hand dyed and hand cut panties?
- What silhouette is being offered from Fleur of England for the first time?
- Which bra brand offers fashion fun up to H cups ?
- What new print did Dumi Shapewear offer?
- Which European brand promotes “color, color, color”?
- What panty styles did Salua offer in cotton?
- What key item did P.J. Salvage offer?
- Who did I cite as the one stop strapless wardrobe brand?
- What hosiery brand showed leg layering?
- Whose luxury sleepwear did I mention from England?
- Who offered panties with a hidden pocket?
- What brand won the prestigious innovation award at the Paris show?
- Which London based retro brand debuted at Curve?
- Which brand did I call the jewel in the crown?
- Who showed pure pima cotton intimates?
CORRECTLY answer 10 questions and be entered to win $100+ prize from Fleur’t! Random drawing held 8/15.
Simply email your name and answers to: ellen@lingeriebriefs.com
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CLICK HERE to WIN $1000 retail merchandise from AFFINITAS LINGERIE