Swimwear

By ELLEN LEWIS

Marie Jo 2023 Swimwear as featured on Lingerie Briefs

I am back in my Los Cabos home where every other store is a swimwear boutique. Despite the plethora of choices, there are very few accommodating women needing serious attention to fit. Of course, there is a beach party scene where it’s fun to people watch, particularly bridal parties and spring breakers clad in bikinis, two-piece sets, and cool tank suits. Swimwear is a fashion microcosm, but for some, actually most women, … Read More


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By Ellen Lewis

There is nothing like a tropical dream to divert oneself from the everyday minutiae that tends to manipulate out lives. I am leaving for my home in Cabo San Lucas on Friday and most excited by the prospect of tropical gardens, luscious fruit, fresh sea air and the general slowdown that informs the lifestyle of this Mexican community. Since the everyday attire is swimwear and I need a supportive swim wardrobe to … Read More


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Having lived a good part of my young adult life on the south shore beaches of Long Island, NY  I was pretty familiar with the particular fashion life style of the surfing obsessed.   It’s all about utility, function and comfort and of course the bikini reigns. But the most interesting focus for me was the rash guard.  It’s presence in this market goes way beyond its original purpose: protection. It was not until I decided … Read More


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Swimwear Just Like Mom

By Jennifer Cermak

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As spring rolls into the lands and we joyously see the snow melting away and temperatures reach tolerable levels, it sparks a hint of hope that a summer does in fact exist, and it is on the way. The season also brings swim lessons starting and the rush of children looking for suits.

Jenn-Lily

Lily Sunshine, Jenn’s daughter, in Ondade Mar

There are many options for kids swimwear outside of designer suits, Gap … Read More


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BRIEF ALERT! Cosabella

This Week’s Intimate Discovery: Established Intimates Company Takes An Innovative Step

Last week I ventured downtown to see the new Cosabella flagship store in New York’s trendy Soho district. After closing their traditional Intimate Apparel showroom, they have designed a crossover milieu where wholesale and retail staff commingles with customers creating instant feedback and easy access.  Signature product statements stand out in a contemporary white space highlighted with textural surfaces and touches of antique … Read More


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This week’s Intimate Discovery:  Talent Forges Innovation in Lingerie E-Commerce

What appeals to me most about the BareNecessities.com website is the natural symbiosis that I feel as a lingerie merchant to this brand.  Their mission to provide the highest quality product assortment at the best value parallels my quest to bring clarity to the Intimate Apparel marketplace.  Firmly ensconced in the highly competitive Lingerie venue offered on the Internet, BareNecessities.com has remained on the … Read More


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Positive Vibes ~ CURVE NY

We are all feeling the throwback of the current state of politics in the USA.  It doesn’t matter what side you’re on, it’s frustrating.  Just when the economy seems to be crawling back from the brink, we get front ended by partisan rancor.  So, frankly, for me, the CurveNY show held at the Javits Center last week was a welcome respite.  Not only was it an escape from the onslaught of nefarious media, but it … Read More


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