By Ali Cudby
I occasionally hear retailers ask if they really need to attend the lingerie trade shows, and it always surprises me. There are so many benefits to being at the shows! There’s tremendous value in getting out of a store and into the larger world of lingerie.
First, retailers can feel isolated in their stores, even when surrounded by their staff. It can be lonely at the top, and shows provide an excellent … Read More
I had every intention of updating you daily from the New York Curve show this week, but unfortunately hotel hysteria intervened with 4 room changes in 4 days. (Don’t ask). Anyway, better late than never. There was lots of product to see, some interesting trends, new brands percolating and a quintessentially New York energy: focus without fanfare. To be honest, I don’t spend a lot of time on New York based brands since I have … Read More
By Moira Nelson
February is one of the busiest months of the year for the Intimate Apparel industry. This week is “Market Week” in the mass wholesale side of the business. Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14. Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day.
The annual FEMMY Gala was held … Read More
By Aimee Guthinger
Courtesy of Stylesight: Intimate Details
Unveiling intimates; this concept immediately came to mind when I sat down to think about my first article here on Bridal Briefs. Then while working with a bride last weekend I knew it was a sign when I entered the fitting room and she said; “I am completely clueless about this lingerie stuff. Will you please help me?” This is a common question heard within the walls … Read More
You know something is a trend when its synergy begins to creep into your daily conscious. I am not sure why or how, but I sense a sea change in our cultural atmosphere: a slow shifting of the tides. It was apparent at the Paris shows and reinforced again last week at CURVENY. There is always a broad sweep of interesting ideas, but I like to zero in. Nothing spoke louder to me … Read More
Honestly, I truly hope that what they say about events happening in threes is true, because after this week-end, I have had enough! First, the airline lost my baggage, which is unbelievable since it was a carry on that I door checked and watched being ferried down the jet way. It’s still not back, 2 days later. Then, I drafted this week’s Brief on Saturday, but on Sunday morning, when I turned on my laptop, … Read More