Tried, True & New ~ NK iMode
What I love about the NK iMode brand from the Canadian based Kenan group is their grasp on key item merchandising and product expansion. Once they hit a bull’s-eye, they know how to exploit it. The Morgan silk charmeuse chemise has been a best seller at retail since 2007. In fact I originally highlighted this style in Dec of 2011 and it is still going strong. Based on the stellar sales of this full busted slip, in 2013 the company added a silk georgette version. As a consequence, they have targeted new customers with a known success without losing the momentum generated by the original design. Every merchant knows that this is the most profitable way to build margin. Now there appears to be another NK iMode star on the horizon as the Morgan babydoll has begun its assent at retail. Based on the same formula, available in 4 colors and 5 sizes (XS-XL), these volume multipliers are “win,win” for everybody . Inquiries: amilanovic
“Victory, A Matter Of Staying Power” Elbert Hubbard
