By ESTELLE PULESTON

Peachaus Lingerie from the UK as featured on Lingerie Briefs

Peachaus is an ethical and sustainable brand launched in 2022 in the UK, which focuses on lingerie, sleep and athleisure-wear infused with a free-spirited Australia attitude.

Peachaus Lingerie from the UK as featured on Lingerie Briefs

It was founded by Gillian Ridley Whittle. After decades of experience in the fashion industry, including roles that involved buying lingerie for major retailers in the UK and Australia, she created Peachaus as a rebellion against the destruction, inequality and conformist … Read More


Spotlight On …

Chantelle Magique Full Coverage back shaping ultra light Minimizer bra as featured on Lingerie Briefs

Chantelle Lingerie continues its development of high functioning, feel good, fashionably anointed bras with the launch of the Magique Back Smoothing Minimizer Bra. Emulating the same molded full coverage as the popular C Magnifique shape but with more centered straps, it guarantees all day comfort and lift for sizes 30-34, C-J cups. Constructed with a double face spacer fabric in both the cups and band, Magique provides 360-degree breathability. … Read More


LatteLove Spring/Summer 2026 Collection preview as featured on Lingerie Briefs

Usually, in anticipation of the semi-annual Curve Expo, LatteLove™  previews its Spring/Summer collections. But this August we have decided to focus on some of the best loved styles based on buyer’s reactions at the show. Think relaxed, crossover and cool. This is a real pajama party, inspired by Palm Springs living, with a South Beach vibe. Known for their prints and boasting a palette of 16 colors, LatteLove has created … Read More


Anita Essential Collection featured on Lingerie BriefsThe Anita Essential collection is a very popular range of comfortable, wireless, and seamless intimate wear known for its breathable fabrics, invisibility, and excellent fit. These delightfully uncomplicated intimates hug every silhouette softly and comfortably. Take a look at the new styles and hues for AW25!

Anita Essential Soft Bodysuit featured on Lingerie BriefsAnita Essential Soft Bodysuit featured on Lingerie BriefsAnita’s new Essential Soft Bodysuit  (above) and Seamless Vest Top (below) are designed to fit every body shape beautifully, they feel like a second … Read More


By Dana Donofree, Founder of AnaOno

At AnaOno, we believe that when you feel good, you heal better. For customers preparing for breast or chest surgery—whether cancer-related, cosmetic, or gender-affirming—selecting the right post-surgical garment can make a tremendous difference in both comfort and recovery. As specialty retailers, you are often the ones guiding these conversations and helping your customers prepare for one of the most important times in their lives.… Read More


By ELLEN LEWIS

Christine Silk as featured on Lingerie Briefs

Christine

In this overview of the August 2025 NY Lingerie Trade Shows, I decided to whittle down the presentation to a merchandising perspective: the macro vision that is/will drive sales. For me, the message was loud and clear, Tariffs, Joy and Pajamas. And Sheerness led design.

Carole Coelho as featured on Lingerie Briefs

Carole Coelho

I didn’t focus on one color because joyous colors prevailed throughout the shows, and dynamic prints were everywhere. The … Read More


The Wirefree Dream Bra and Matching Brief as featured in Woodrose on Lingerie Briefs

The Wirefree Dream Bra (32-40, D-H) and Matching Brief (S-XXXL)

This fall Montelle Intimates transforms its bestselling styles into luxury essentials with a new, rich, earthy hue; Woodrose. This shade, defined by experts as the color of connection, comfort and harmony, is a perfect statement of the brand’s ideology: feminine functionality.

The Myla Cup Sized Bralette (28-42, D/E & F/G) and Brazilian Brief (XS-XL) in Woodrose on Lingerie Briefs

The Myla Cup Sized Bralette (28-42, D/E & F/G) and Brazilian Brief (XS-XL)

Montelle combines this chic color with … Read More


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