By ELLEN LEWIS

I knew I was on to something when I decided to turn up the heat on the men’s underwear market. There are so many diverse channels percolating in this venue; combinations of traditional basics, classic luxury, men’s body form, edgy, environmentally astute, and more. But its not just the diversity emerging in this space, it’s the addition to the woman’s lingerie business that the potential presents. The number of female consumers who get the viability of purchasing men’s underwear for their male compatriots is increasing.… Read More

By ELLEN LEWIS

As the lingerie category seeps into the men’s underwear space, “cultural boundaries” between men’s and women’s lingerie are blurring. I’ve already reflected on this ‘percolating phenomenon” last week in my Curve NY recap. Based on the sale’s response, particularly to the more traditionally feminine fabrics, this category should not be ignored. Recently, while continuing my foray into this evolving sector, I was introduced to Fleur du Mal’s new luxe men’s collection, Fleur Pour Homme.

In 2020, Fleur du Mal waded into the men’s business with their unisex silk boxers.… Read More

By ELLEN LEWIS

I’ve been snooping around the Men’s Lingerie market for several seasons now, but have resisted covering it  with the exception of some cool underwear because, well, frankly married to a flannel shirt kind of man, it’s never been on my personal radar. However, I sense a sea change in the market, an interest in men’s nightwear that goes beyond the European recognition of the inherent value of fine men’s sleep and loungewear. Brands like Christine Lingerie have ventured into the luxury pajama and robe business and have discovered real success.… Read More