By ELLEN LEWIS

The signs are everywhere. Store windows are dressing for the holidays, and the season of giving is officially upon us. Right on cue, Hanky Panky is shipping its legacy packaging program, a signature initiative that has become part of the brand’s DNA.

There is something rather wonderful about taking an everyday essential and giving it star treatment. The original thong, low-rise thong, retro thong, string bikini, and … Read More

Few brands have transformed a single product into a cultural touchstone quite like Hanky Panky. Their iconic Signature Lace thong, soft, flattering, and famously “one size fits most”, is not just a bestseller; it is the foundation of one of the cleverest gifting concepts in the lingerie market.

What elevates these gift packages beyond simple multi-packs is the brand’s intuitive understanding of how women shop and how they gift. … Read More

Once upon a time, in Victorian England, the Christmas cracker made its sparkling debut, a whimsical table treasure designed to elevate holiday celebrations with a pop, a laugh, and a little surprise.

This year, Hanky Panky captures that same spirit of joy and anticipation with their Holiday Gifting Collection. Think of it as a modern interpretation of this classic tradition: clever boxes filled with one, three, or five pairs … Read More

By ELLEN LEWIS

Hanky Panky launches hanky panky+, their new leak proof panty collection, proving that once again this iconic underwear brand has taken time to do their homework. In collaboration with Saalt, a fellow women-founded and sustainably minded brand, they have created the perfect blend of lace and technology.  Saalt’s gusset technology is the thinnest, driest and most absorbent gusset on the market with no added PFAS. Aptly … Read More

This month Hanky Panky debuts a new category, BRAS, to their legacy Signature Lace Collection. Launching two styles, a t-shirt bra and an unlined underwire balconnet, they have created a recipe for instant success. Already ensconced in the bralette business, this channel will provide more merchandising options as they mix and match them with the iconic thongs and panties.

Each style is meticulously engineered for personal fit.  Eco-conscious, recycled … Read More

No one can quite match the Hanky Panky acumen when it comes to panty prowess. This season they have initiated a phenomenal retail opportunity for their beloved fans and anyone else who wants to join the party. 17 silhouettes across 4 collections, in 4 fabrics, incorporating 40 colors and 6 sizes create a panty buffet, all worthy of the Hanky Panky comfort legacy. All of these styles are offered individually, … Read More

Hanky Panky MellowLuxe collection bodysuit as featured on Lingerie Briefs

How would I define the NEW Hanky Panky MellowLuxe™ Collection launching as we speak? It is the embodiment of sexy simplicity and crossover comfort. The unique featherweight striped MicroModal jersey knit is created with a unique drop needle pattern. Imported from Austria, soft and sumptuous, this fabric is very forgiving moving effortlessly across the body. Ten easy pieces join the … Read More