Parfait Lingerie is, once again, redefining perfection for AW21 by featuring four beautiful, new models-Paloma, Natalie, Courtney and Saby. Each one of these gorgeous women embrace their “perfectly you” curves while confidently representing their own distinct look. Their diverse body tones are perfect for showcasing Parfait’s extended skin tone color palette that now includes a new, rich Medium Nude shade.
Together, these women help Parfait continue to tell their unique story of size, shape and style inclusiveness. These featured bralettes are are all available for AW21 in these exciting new skin tone shades.… Read More
by HOLLY JACKSONI finally managed to get vaccinated earlier this week, which got me thinking about all the fun things I can start to do in mid-May! I’m not sure I’m ready to dine indoors yet, but I am definitely looking forward to shopping the local farmer’s markets and going to some doggie playdates with friends.
Parfait Lingerie knows that we’re all ready to get out and about again and many of us have developed a new loyalty to comfortable bralettes. Their new Bralettes of Summer campaign perfectly captures the current mood of consumers.… Read More
Celebrating the holidays may look a little different for some of us this year, but that doesn’t mean that we can’t enjoy the season. Parfait Lingerie’s latest photo shoot channels that festive mood perfectly, featuring their best-selling signature bras in tuxedo black and gorgeous reds.
The tuxedo inspired Charlotte bra has always been a fan favorite with curvy customers. This is a great option for those who wear larger cup sizes but don’t want to sacrifice support or a fashionable look. Available in Black Satin or Rio Red, these two colors range from 32 through 44, D-K cups.… Read More
By HOLLY JACKSON
Bralettes were starting their lingerie industry takeover before COVID-19, but the pandemic has only accelerated the demand. Consumers are looking for more choices without sacrificing support and comfort. Parfait Lingerie’s best-selling Dalis and Adriana are two great options. Recently launched in deep nude, this rich chocolate brown color reminds me of hot chocolate and feels perfect for the cooler autumn weather
The hugely popular wirefree Dalis Bralette is engineered in a buttery soft modal fabric that is deliciously soft against the skin. Detailed with a pretty lace on the straps and center, it also has invisible flexible side boning for extra support.… Read More
By ELLEN LEWIS
We were all set to post a Parfait Lingerie Spotlight this month about the new Elissa bridal bustier; but, alas, ‘the best laid plans often go awry’. We are deep into what should have been a robust wedding season, but the Coronavirus took a full-frontal attack on the ‘old normal’. We have been forced to adapt. Those of us who changed lanes quickly have reaped some rewards. As such, Parfait lingerie, doing a 180 on their marketing plans, reset their course quickly.… Read More
Parfait Lingerie launches the Paige collection adding to their growing cadre of sleek and sophisticated bras and panties. This contour padded bra combines support and soft fabrics in a t-shirt bra that women will want to wear all day. The bra features a counter micro inner cup for extra smoothness and a bandless design to avoid adding any extra bulk. The back is lined with power mesh for additional support. Mesh panels at the top of the cups and the gore creates a chic yet simple look.… Read More
One thing I really appreciate about the Parfait brand is the intensity of due diligence they have done since they launched in 2010. A successful foray into large cup, plus size intimates (up to a K cup, UK sizing) in which construction details and fit issues can make or break a business, has enabled their new Aqua Swimwear initiative. The swimsuits and cover-ups are trendy statements engineered for a curvy woman who needs bathing suits with full on bra support and comfort. Launching at retail for Spring 2020 four star turning collections: Rita, Vivian, Lauren and Brigitte offer styles available from S-4XL and 32-42, C-G cups (UK sizing).… Read More