Spotlight on Natori

Natori Pure Luxe Seamless Bra as featured on Lingerie Briefs

Natori launches the Pure Luxe seamless bra expanding the reach of this bestselling collection. Delivering all the same attributes of the original 5-star contour style, this unlined version will extend its fit to size 40H. Constructed in a 2 ply soft microfiber fabric enhanced with a hidden power mesh, this design ensures the same lift and shape as the original contour bra without padding. The result is an ultra-smooth, natural look. But as always with Natori, simple elegance is created by subtle design details. The brand’s crest, logo elastic and Pure Luxe signature lace transform this everyday bra to luxurious lingerie without compromising comfort.… Read More


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By ELLEN LEWIS

Natori 45th Anniversary Campaign as featured on Lingerie Briefs

In celebration of their 45th anniversary, Natori has choreographed a stunning loungewear ballet worthy of critical acclaim. Starring former principal dancers, Stella Abreradetsky, from the American Ballet Theater and Elizabeth Roxas-Dobrish from the Alvin Ailey American Dance Theater, these pieces tell a powerful story of women in motion.

Natori 45th Anniversary Campaign as featured on Lingerie Briefs

The symbiosis of dance and Intimate Apparel is undeniable. They are both art forms whose disciplines require a fierce dedication to beauty, sensuality, technicality, precision, and feminine self-expression: all touchstones of the Natori ethos.… Read More


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Natori Feathers Full Figure Contour Bra as featured on Lingerie Briefs

Natori has launched their acclaimed Feathers Contour Bra in Full Figure sizes. This is manna to my ears as we, members of the fuller bust society, have lamented for years our inability to partake in the combined comfort and charisma of the long-time proclaimed top selling bra in the USA. The Feathers retail phenomenon paved the way for this size expansion. The original design of a sexy, seamless plunge t-shirt bra detailed with Natori’s signature lace remains intact. Adding additional coverage, as well as technical details necessary for a fuller cup, the Feathers Full Figure Contour Bra is as sexy, as well as supportive for sizes 30-42, DD-H cups.… Read More


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By Ellen Lewis

Josie Natori Chinoiserie Hand Embroidered Silk 55" Wrap XS-XL as featured on Lingerie Briefs

Dragons: I have been intrigued by them ever since I learned that my son was destined to be born in the Year of the Dragon. I was pregnant in Asia on a business trip in 1988 and inundated everywhere by this delightful beast. Of course, I bought a stuffed dragon to greet him upon his birth. This iconic figure is a metaphor for majesty, strength, power, and grace. I desired these attributes in my son’s character and hoped he would, one day, recognize their importance in the feminine zeitgeist.… Read More


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Natori Embolden Contour Bra and brief as featured on Lingerie Briefs

Lace, the language of lingerie, in the hands of the renown Natori brand brings the Fall 2021 season to new heights of intimate design. This season Natori curates an entire gallery of lacey bras and panties. Two new collections, Embolden and Memoir, as well as the iconic Feathers style in new colors, make their debut.

Natori Embolden Contour Bra and brief as featured on Lingerie Briefs

The Embolden contour underwire shape elevates the everyday t-shirt bra to a modern fashion statement by combining a plush 3D recycled lace and picot detail to a smooth, light 2 ply matte fabric.… Read More


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By ELLEN LEWIS

Natori Samarkand printed robe as featured on Lingerie Briefs

When it comes to elegance, captivating intellectual property, and beautiful lingerie, one would be hard pressed to deny the Natori brand. On the theatrical stage, the same can be said of Nicole Kidman who has risen to prominence without interruption since she made her Hollywood debut in 1990.   Why have I opted to mention both stars in the same breath? The initial reason is that Kidman is wearing the exquisite Natori Samarkand wrap robe in her role as Grace Fraser in the hit miniseries, The Undoing.… Read More


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Natori Bliss Flex longline bralette with 360 degree stretch as featured on Lingerie Briefs

Natori Bliss’ popularity speaks for itself as it has continued its expansion from their original cotton panties to a multifaceted bra assortment, including the newest additions of the Bliss Flex Bralette and the Bliss Perfection Lace Bralette. This success story is not a mystery; the entire range emulates the extraordinary comfort that sent the panties on a major sales ascent. Continuing unabated, with both underwire and non-wired choices, the collection fills every essential wardrobe need. It’s comfort, anyway you like it!

Natori Bliss Perfection longline bralette and short with 360 degree stretch as featured on Lingerie Briefs

Both the Bliss Flex and the Bliss Perfection wireless longline bralettes are engineered with a 360-degree silky soft microfiber that moves with the body and enables these styles to stretch easily over the head.… Read More


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