Spotlight on Natori

By ELLEN LEWIS

Natori pajamas as featured on Lingerie Briefs

Josie Natori launched her eponymous brand 45 years ago, just six years before I entered the Lingerie market. Even then, the Natori collections had already staked a claim in the Intimate Apparel business. The reason is simple. It is beautifully executed, uniquely designed, always original, an ode to feminine comfort, elegant and glamourous. The concept of lifestyle dressing is rooted in Natori’s creative ethos. Intimates, sleepwear, loungewear, outerwear, shoes, jewelry, and accessories … Read More


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Natori Lingerie Convertible Contour Underwire bra as featured on Lingerie Briefs

Once again, Natori Lingerie exceeds expectations launching the Beyond Convertible Contour Underwire bra. Engineered in the iconic Natori bra shape, this style is destined to top sales charts nationwide. An innovative 2-way lace in a unique geo animal pattern is molded over stretch foam cups insuring a flexible fit for sizes 32-38, B-G. This is combined with an exclusive boudoir inspired floral lace that defines the neckline creating a  flattering plunge silhouette. A pretty … Read More


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Natori Pure Luxe Seamless Bra as featured on Lingerie Briefs

Natori launches the Pure Luxe seamless bra expanding the reach of this bestselling collection. Delivering all the same attributes of the original 5-star contour style, this unlined version will extend its fit to size 40H. Constructed in a 2 ply soft microfiber fabric enhanced with a hidden power mesh, this design ensures the same lift and shape as the original contour bra without padding. The result is an ultra-smooth, natural look. But as always with … Read More


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By ELLEN LEWIS

Natori 45th Anniversary Campaign as featured on Lingerie Briefs

In celebration of their 45th anniversary, Natori has choreographed a stunning loungewear ballet worthy of critical acclaim. Starring former principal dancers, Stella Abreradetsky, from the American Ballet Theater and Elizabeth Roxas-Dobrish from the Alvin Ailey American Dance Theater, these pieces tell a powerful story of women in motion.

Natori 45th Anniversary Campaign as featured on Lingerie Briefs

The symbiosis of dance and Intimate Apparel is undeniable. They are both art forms whose disciplines require a fierce dedication to beauty, sensuality, … Read More


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Natori Feathers Full Figure Contour Bra as featured on Lingerie Briefs

Natori has launched their acclaimed Feathers Contour Bra in Full Figure sizes. This is manna to my ears as we, members of the fuller bust society, have lamented for years our inability to partake in the combined comfort and charisma of the long-time proclaimed top selling bra in the USA. The Feathers retail phenomenon paved the way for this size expansion. The original design of a sexy, seamless plunge t-shirt bra detailed with Natori’s … Read More


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By Ellen Lewis

Josie Natori Chinoiserie Hand Embroidered Silk 55" Wrap XS-XL as featured on Lingerie Briefs

Dragons: I have been intrigued by them ever since I learned that my son was destined to be born in the Year of the Dragon. I was pregnant in Asia on a business trip in 1988 and inundated everywhere by this delightful beast. Of course, I bought a stuffed dragon to greet him upon his birth. This iconic figure is a metaphor for majesty, strength, power, and grace. I desired these attributes … Read More


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Natori Embolden Contour Bra and brief as featured on Lingerie Briefs

Lace, the language of lingerie, in the hands of the renown Natori brand brings the Fall 2021 season to new heights of intimate design. This season Natori curates an entire gallery of lacey bras and panties. Two new collections, Embolden and Memoir, as well as the iconic Feathers style in new colors, make their debut.

Natori Embolden Contour Bra and brief as featured on Lingerie Briefs

The Embolden contour underwire shape elevates the everyday t-shirt bra to a modern fashion statement by combining a plush 3D … Read More


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