By ELLEN LEWIS
Everything Natori creates is unmistakably Josie. Her signature aesthetic: a beautiful balance of understated elegance, Asian artistry and quiet luxury flow effortlessly across the brand. Intimates, loungewear, sleepwear and even ready-to-wear are all part of the same thoughtfully orchestrated design story. And if I ever needed a reminder of just how distinctive her creative vision is, Natori’s Holiday 2026 campaign delivered it in spades.
What particularly captivated … Read More
By ELLEN LEWIS
There is always a quiet pause before a wedding begins. The dress waits on its hanger, the room hums with anticipation, and a bride steps into the ritual of getting ready. These are the intimate moments that define the day long before the ceremony starts.
For Spring 2026, Natori captures that sensibility with a refined approach to bridal intimacy, one rooted in romance, craftsmanship, and the brand’s … Read More
Luxury Layers
This Holiday season, Natori unwraps luxury layers with a treasure trove of intimates and loungewear. Blending comfort, functionality and pure elegance, a range of bras and robes embrace the brand’s signature fit and effortless excellence. New and enduring styles take center stage in a rich palette of reds and painterly prints, each style a reminder of the house’s devotion to craftsmanship.
A Modern Nod to Vintage Glamour
The … Read More
Customers Asked. Natori Responded. Three New Collections take centerstage this Spring in the Natori Lingerie coterie: Bliss Bare, Cloud Comfort and Love Lace.
The Bliss Panty collection has long been a shining star in the Natori constellation. Customers love the Pima cotton comfort and feminine detail found in the French Cut, Girl Brief and Full Brief styles. Now, the brand expands this core assortment adding the Bliss Bare. Why? … Read More
Some months ago, I was having drinks with Josie Natori when she challenged me to find a new way of defining lingerie or more specifically, its alias, Intimate Apparel. I haven’t landed on a perfect moniker yet, but I can say, without hesitation, that the Natori Fall 2024 Edit Collections completely captures the narrative behind the term. Arriving soon, here is a preview.
Comfortable, Casual, Chic best describes these three … Read More
By ELLEN LEWIS
“What becomes a legend most.” A testimonial! That’s why we decided to hold court in honor of Natori’s iconic Feathers bra. Born in 2009, it has spawned a multifaceted collection of intimates and sleepwear styles and has remained on the top of the sale’s pyramid for multiple years. The initial design separated this bra from the field. This demi plunge silhouette is combined with a molded … Read More
Natori lights up the season with an assortment of elegant, luxurious, and sensual intimates perfect for holiday dressing. Bestselling collections are highlighted in dynamic colors as well as Natori’s signature black. Already comfort proven, these bras and panties are party pretty, festive wardrobe additions worthy of any every day as well as everywhere status.
Pictured above: The Liquid Full Figure Contour bra. Silky smooth, sleek, and sophisticated, these styles are … Read More
