Spotlight on Natori

By ELLEN LEWIS

Natori Ulla loungewear collection as featured on Lingerie Briefs

I just returned from visiting my sister-in-law in Newport, RI. It was our first segue outside of our immediate family pod since Covid began its social scourge. We stayed  in a high-end hotel where I was sure that safety would be a priority and comfort would be paramount. I knew that we would probably remain somewhat sequestered inside so I appreciated the luxury view of Newport Harbor and the spacious contemporary room replete with amenities that reinforce the meaning of quality.… ...Read more


Spotlight On …

By ELLEN LEWIS

Natori Caftans as featured on Lingerie Briefs

Completely immersed in a total lockdown for almost 3 months, of course we re-directed our editorial calendar. Even though comfort was already the merchandising focus for Lingerie Briefs, cocooning was not high on my radar in February. Stating the obvious, that has changed, I believe possibly forever. In late April, I turned to Natori to reassess the caftan business for which they have long been renown. As exquisite as they are; really, they are works of art, and despite how popular they have been for eons with women of a certain style, I now believe they are mainstream essentials.… ...Read more


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Natori Affair Cami with Sheer mesh details as featured on Lingerie Briefs

Natori infuses its Affair and Infinity Collections with it’s classic elegant style creating modern solution pieces that blend effortlessly into a woman’s wardrobe. Working well as both innerwear and outerwear, each style has multiple uses. The mesh lace featured in the Affair collection disappears beautifully against the skin,  facilitating  low-cut necklines, or even worn alone. These barely there panels provide a bit of coverage for plunging necklines as well as a very contemporary fashion detail. The cami pairs fashionably with a blazer or jacket as does the the convertible bandeau which can be worn strapless.… ...Read more


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Best selling Natori ‘Pure Luxe’ Underwire Bra in new Frosé neutral - featured on Lingerie Briefs

We are thrilled to introduce our newest Spotlight Partner, Natori Lingerie. I have personally followed their brand journey throughout my career, inspired by their brand messaging. It represents many of the values to which we aspire at Lingerie Briefs: consistency, quality product, artistry and female empowerment. We are pleased to welcome them on board with this exposé on their new neutrals!

Natori’s best-selling bras are now available in three gorgeous, new neutral shades – Cinnamon, Glow and Frosé. These new selections were recently expanded by Natori to offer their customers more options when it comes to finding the neutral shade that’s best for them.… ...Read more


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