Spotlight on Natori

Natori Natorious demi underwire bra as featured on Lingerie Briefs

Natori wraps up 2022 and its 45th anniversary year celebrating a holiday coterie of luxurious lingerie. Exquisitely executed to reflect the brand’s definitive aesthetic, these intimates are jewels in the Natori crown. The Imperial, Natorious, Pure Luxe and Chantilly collections combine the signature Natori embroidery techniques, their affinity for Eastern artistry, the delicacy of fine lace and the notorious Natori fit. Rich color and sexy shapes dress up these bras, bustier, garters and … Read More


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Natori Bliss Allure Contour Bra featured on Lingerie Briefs

Natori Lingerie delivers another stellar collection.  This fall they launch Bliss Allure, a feminine counterpoint to their award-winning Bliss Perfection collection. Bliss Allure expands upon the Bliss Perfection success story duplicating the best-selling contour and unlined frames and adding an all over stretch lace. Thus, the same comfort and fit that defines the Bliss aesthetic is guaranteed. This soft seamless lace disappears under clothes creating a smooth natural look. The plush, airy wide lace built … Read More


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By ELLEN LEWIS

Natori pajamas as featured on Lingerie Briefs

Josie Natori launched her eponymous brand 45 years ago, just six years before I entered the Lingerie market. Even then, the Natori collections had already staked a claim in the Intimate Apparel business. The reason is simple. It is beautifully executed, uniquely designed, always original, an ode to feminine comfort, elegant and glamourous. The concept of lifestyle dressing is rooted in Natori’s creative ethos. Intimates, sleepwear, loungewear, outerwear, shoes, jewelry, and accessories … Read More


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Natori Lingerie Convertible Contour Underwire bra as featured on Lingerie Briefs

Once again, Natori Lingerie exceeds expectations launching the Beyond Convertible Contour Underwire bra. Engineered in the iconic Natori bra shape, this style is destined to top sales charts nationwide. An innovative 2-way lace in a unique geo animal pattern is molded over stretch foam cups insuring a flexible fit for sizes 32-38, B-G. This is combined with an exclusive boudoir inspired floral lace that defines the neckline creating a  flattering plunge silhouette. A pretty … Read More


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Natori Pure Luxe Seamless Bra as featured on Lingerie Briefs

Natori launches the Pure Luxe seamless bra expanding the reach of this bestselling collection. Delivering all the same attributes of the original 5-star contour style, this unlined version will extend its fit to size 40H. Constructed in a 2 ply soft microfiber fabric enhanced with a hidden power mesh, this design ensures the same lift and shape as the original contour bra without padding. The result is an ultra-smooth, natural look. But as always with … Read More


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By ELLEN LEWIS

Natori 45th Anniversary Campaign as featured on Lingerie Briefs

In celebration of their 45th anniversary, Natori has choreographed a stunning loungewear ballet worthy of critical acclaim. Starring former principal dancers, Stella Abreradetsky, from the American Ballet Theater and Elizabeth Roxas-Dobrish from the Alvin Ailey American Dance Theater, these pieces tell a powerful story of women in motion.

Natori 45th Anniversary Campaign as featured on Lingerie Briefs

The symbiosis of dance and Intimate Apparel is undeniable. They are both art forms whose disciplines require a fierce dedication to beauty, sensuality, … Read More


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Natori Feathers Full Figure Contour Bra as featured on Lingerie Briefs

Natori has launched their acclaimed Feathers Contour Bra in Full Figure sizes. This is manna to my ears as we, members of the fuller bust society, have lamented for years our inability to partake in the combined comfort and charisma of the long-time proclaimed top selling bra in the USA. The Feathers retail phenomenon paved the way for this size expansion. The original design of a sexy, seamless plunge t-shirt bra detailed with Natori’s … Read More


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