Spotlight on Natori

Natori Beyond Frame essential bra as featured on Lingerie Brief

If you look up the meaning of essential in the dictionary, you will read the following: something of utmost importance: basic and necessary. What a perfect definition for a bra. For most women, a bra is indispensable. It could be worn for a bounty of reasons, but when it comes to basics, Natori Lingerie has rounded up a stable of styles that meet a multitude of elemental lingerie needs. Nine shapes do the crucial work … Read More

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Natori Feathers Contour bra in lemon-lime and 35% sustainable components as featured on Lingerie Briefs

Natori zeros in on sustainability with its iconic Feathers Contour bra. With these new lemon-lime and bluebell colors,  35% of the style is constructed in recycled components.  Evolving this bra while maintaining the extraordinary popularity of its fit and fashion synergy, will continue with on-going deliveries. Feathers bestselling status, often cited as #1 in the USA, makes it the perfect focus for Natori’s initial sustainability spotlight. This is not an easy feat. Bras are complex … Read More

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Natori Wellness Loungewear Collection, Onsen group as featured on Lingerie Briefs

Wellness. What does it mean. It’s a post pandemic macro trend whose impact on the fashion industry is expertly encapsulated in Natori’s Spring/ Summer 2023 Wellness Collection. Two stories, Onsen and Bliss, capture the character of this lifestyle movement. Natori has refined the essence of comfort; relaxed, easy essentials that are timeless. Each style is a statement of laid-back luxury.

Offered in sand dune, black and white, the Onsen collection is a gauzy tribute to … Read More

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Natori Natorious demi underwire bra as featured on Lingerie Briefs

Natori wraps up 2022 and its 45th anniversary year celebrating a holiday coterie of luxurious lingerie. Exquisitely executed to reflect the brand’s definitive aesthetic, these intimates are jewels in the Natori crown. The Imperial, Natorious, Pure Luxe and Chantilly collections combine the signature Natori embroidery techniques, their affinity for Eastern artistry, the delicacy of fine lace and the notorious Natori fit. Rich color and sexy shapes dress up these bras, bustier, garters and … Read More

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Natori Bliss Allure Contour Bra featured on Lingerie Briefs

Natori Lingerie delivers another stellar collection.  This fall they launch Bliss Allure, a feminine counterpoint to their award-winning Bliss Perfection collection. Bliss Allure expands upon the Bliss Perfection success story duplicating the best-selling contour and unlined frames and adding an all over stretch lace. Thus, the same comfort and fit that defines the Bliss aesthetic is guaranteed. This soft seamless lace disappears under clothes creating a smooth natural look. The plush, airy wide lace built … Read More

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Natori pajamas as featured on Lingerie Briefs

Josie Natori launched her eponymous brand 45 years ago, just six years before I entered the Lingerie market. Even then, the Natori collections had already staked a claim in the Intimate Apparel business. The reason is simple. It is beautifully executed, uniquely designed, always original, an ode to feminine comfort, elegant and glamourous. The concept of lifestyle dressing is rooted in Natori’s creative ethos. Intimates, sleepwear, loungewear, outerwear, shoes, jewelry, and accessories … Read More

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Natori Lingerie Convertible Contour Underwire bra as featured on Lingerie Briefs

Once again, Natori Lingerie exceeds expectations launching the Beyond Convertible Contour Underwire bra. Engineered in the iconic Natori bra shape, this style is destined to top sales charts nationwide. An innovative 2-way lace in a unique geo animal pattern is molded over stretch foam cups insuring a flexible fit for sizes 32-38, B-G. This is combined with an exclusive boudoir inspired floral lace that defines the neckline creating a  flattering plunge silhouette. A pretty … Read More

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