Spotlight on Shadowline

Shadowline Silhouette Lace Vintage Babydoll Nightie featured on Lingerie BriefsSylvia Pedlar 1940s BabydollLingerie designer Sylvia Pedlar created the first shorty nightgown in 1942, known as the Babydoll. It was a practical response to the fabric shortage during World War II. The pretty and feminine sleepwear style reflected the resourcefulness of women during a time of scarcity. The Babydoll gained further popularity after the release of the 1956 hit movie “Baby Doll,” which catapulted it into the realm of pop culture. Since then, it has become synonymous with … Read More


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Shadowline Satin Touch Sleepwear collection featured on Lingerie BriefsShadowline is excited to share the launch of several new collections and styles for SS24! The new Satin Touch Sleepwear collection, so pretty in pale pink is not only glamorous, modern, and silky, they’re so comfortable to sleep in! Made with signature Opacitrique® 100% Nylon, these nightgowns and pajamas are opaque and offer supple comfort for lounge and sleep. Necklines and hemlines feature luxurious satin trimming for a feminine and sophisticated look. The Satin Touch … Read More


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Shadowline Lace Insert Full Coverage Panty featured on Lingerie BriefsIt’s time again to update your lingerie wardrobe! Shadowline has recently introduced several new panty and slip styles, sizing and colors, all at great prices, that will surely become best-sellers!

Shadowline® Lace Insert Full Brief Panty (above) is a glamorous update from the ultra-popular Nylon Hidden Elastic Full Brief Panty. This silky new panty in 100% Satintrique nylon, offers feminine, sheer inserts of soft scallop-edged lace at the sides. This is a classic, full … Read More


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Shadowline Rochelle Satin camisole and half slip featured on Lingerie Briefs

Who doesn’t love the look and feel of satin and lace? Shadowline’s newest collection, Rochelle Satin delivers on all levels. Made with their signature 100% Polyester Satin Charmeuse, these three pieces – a camisole, half slip and full slip are all perfectly cut on the bias for a fabulous fit.

The Rochelle Satin Camisole can be worn alone or with the matching half slip (as shown above). Featuring beautiful, floral lace at the top … Read More


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Shadowline Peignoir set in blue featured on Lingerie BriefsIt’s been a long, cold winter. The lack of sunshine and fickle weather has many of us singing the winter blues. Fortunately, spring is right around the corner! In the meantime, beautiful Shadowline intimates in blue might just help lift your mood! (above – the glamorous, Shadowline® Peignoir Set in Navy)

Calmness and serenety are a few words that come to mind when thinking about the color blue. An ideal hue for lounge and sleepwear, … Read More


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Shadowline Silhouette Collection Peignoir Set featured on Lingerie BriefsLooking for that special, last minute gift to have delivered by Christmas? Shadowline has glamorous sleepwear and robes that will certainly delight, but you have to order soon!

Silhouette Collection Peignoir Set is the perfect silky nightgown and robe gift for someone special or yourself! This lace negligee is sexy, yet comfortable, complimenting all body types. The matching robe provides extra coverage and elegant coziness. Made with 100% Satintrique® Nylon Tricot for a silky, glamorous … Read More


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Shadowline® Adjustable Strap Full Slip featured on Lingerie BriefsShadowline’s Director of Sales, Laurie Fisher recently shared how pleasantly surprised she was with the increased volume of SLIP orders she took at the Curve Lingerie Show in NY! “I was told by a number of buyers that slips are trending again in a big way. Not only for mature, traditional customers but for young women too”!

Back ‘in the day’ women wouldn’t dream of not donning the essential full slip before leaving the … Read More


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