Spotlight on Shadowline

Shadowline Chemise and Robe from Essentials Collection. Featured on Lingerie BriefsThe timeless Charming and Satin Essentials Collections from Shadowline in Poly Satin Charmeuse never disappoint. These popular, silky collections continuously achieve best seller status with fans enamored with the brand’s soft, draping fabric. There are nine styles in the two collections that can be mixed and matched with each other as they are made with the same lustrous fabric. The majority of styles featured are cut on the bias, which is very flattering on every body shape. (Bias cut is when the fabric of a garment is cut at a diagonal angle).Read More


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Shadowline Silhouette Peignoir Set featured on Lingerie Briefs

Connoisseurs of romantic, luxurious sleepwear will love Shadowline Lingerie’s fabulous selection of beautifully made nightgowns and robes. Wearing a long, silky nighgown is not only sexy, it’s so comfortable. You’ll feel and look amazing… and have the sweetest dreams.

Envision yourself as a Hollywood starlet in the spectacular Silhouette Collection Peignoir Set (above). The sleeveless negligee is delightfully feminine and sensual, beautifully adorned with European stretch lace on the bodice and empire waist. The flowing skirt is made with silky, 100% Satintrique® Nylon Tricot, a soft, signature fabric that Shadowline is so well known for.… Read More


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Thousands of customers were disheartened when the well-known USA brand, Dixie Belle® closed it’s facilities in 2019 after nearly 75 years of operation. Fortunately for Dixie Belle fans, the beloved brand was purchased by the parent company of Shadowline/Velrose last year. Now, Dixie Belle’s most popular panty style is back in full swing and in stores again! Comfort is king no matter what age you are, and younger women are loving the vintage, high-waist style just like their moms always have. Many consider these ‘granny panties’ to be pretty sexy too… the soft, silky nylon fabric feels fabulous and looks flattering on every bodytype.… Read More


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New Cherish sleepwear collection from Shadowline - featured on Lingerie BriefsTo cherish something is to care for it deeply, to hold it close. Shadowline knows their customers well, and is so passionate about this debut collection, they chose to name it ‘Cherish’… as it will surely be treasured and cherished! Shadowline’s growing popularity is not just about the comfort of their traditional styles of sleepwear, panties, slips and loungewear, it’s also about their use of incredibly soft, patented fabrics that keep customers coming back time and again.

This introduction of the Cherish collection is going to make many Shadowline fans happy, particularly those who are enamored with Shadowline’s best-selling Petals line!Read More


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Look like you just walked off the silver screen in Shadowline's glamorous gowns featured on Lingerie BriefsLook like you walked right off the silver screen and on to the red carpet in Shadowline’s glamorous nightgowns, now in silver hues. The Hollywood vintage look is back in vogue and Shadowline has been steadily delivering this styling for decades. Silver is the perfect neutral and Shadowline has just debuted many of their silky collections in this sophisticated, silver colored fabric.Feel like the star you are in Shadowline's Silhouette Collection Peignoir set featured on Lingerie BriefsFeel like the star you are in Shadowline’s Silhouette Collection Peignoir set. This luxurious ensemble is known for its flattering design in soft silky Satintrique® nylon tricot.… Read More


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Shadowline best selling Panty briefs (granny panties) as featured on Lingerie Briefs

I am sure you are aware, if you’ve been following lingerie panty trends for the past couple of seasons, that high waisted briefs have come full circle in the underwear world. More specifically, for those who favor a vintage style, granny panties are a thing again. One of the brands, renown for their mutli-offer basic panty business is Shadowline. They have 16 different panty shapes, 11 of which are various interpretations of the brief worn by young girls, moms and their mothers. Many still do. … Read More


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Shadowline vintage detail as featured on Etsy.com and seen on Lingerie BriefsSearching for sun bonnets for my granddaughters last week on Etsy.com, I happened across some Shadowline® vintage lingerie produced in the 1950’s through 70’s. I can actually remember my own grandmother (and my mom) wearing nightgowns like these. Flash forward 50 years and what seemed old is new again. These images struck a chord. The interest in vintage lingerie has always been relevant to many lingerie aficionados but lately, the trend has become more prevalent, surfacing on social media. The past often comes into focus in times of reflection.… Read More


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