Thousands of customers were disheartened when the well-known USA brand, Dixie Belle® closed it’s facilities in 2019 after nearly 75 years of operation. Fortunately for Dixie Belle fans, the beloved brand was purchased by the parent company of Shadowline/Velrose last year. Now, Dixie Belle’s most popular panty style is back in full swing and in stores again! Comfort is king no matter what age you are, and younger women are loving the vintage, high-waist style just like their moms always have. Many consider these ‘granny panties’ to be pretty sexy too… the soft, silky nylon fabric feels fabulous and looks flattering on every bodytype.… Read More
To cherish something is to care for it deeply, to hold it close. Shadowline knows their customers well, and is so passionate about this debut collection, they chose to name it ‘Cherish’… as it will surely be treasured and cherished! Shadowline’s growing popularity is not just about the comfort of their traditional styles of sleepwear, panties, slips and loungewear, it’s also about their use of incredibly soft, patented fabrics that keep customers coming back time and again.
Look like you walked right off the silver screen and on to the red carpet in Shadowline’s glamorous nightgowns, now in silver hues. The Hollywood vintage look is back in vogue and Shadowline has been steadily delivering this styling for decades. Silver is the perfect neutral and Shadowline has just debuted many of their silky collections in this sophisticated, silver colored fabric.Feel like the star you are in Shadowline’s Silhouette Collection Peignoir set. This luxurious ensemble is known for its flattering design in soft silky Satintrique® nylon tricot.… Read More
I am sure you are aware, if you’ve been following lingerie panty trends for the past couple of seasons, that high waisted briefs have come full circle in the underwear world. More specifically, for those who favor a vintage style, granny panties are a thing again. One of the brands, renown for their mutli-offer basic panty business is Shadowline. They have 16 different panty shapes, 11 of which are various interpretations of the brief worn by young girls, moms and their mothers. Many still do. … Read More
Searching for sun bonnets for my granddaughters last week on Etsy.com, I happened across some Shadowline® vintage lingerie produced in the 1950’s through 70’s. I can actually remember my own grandmother (and my mom) wearing nightgowns like these. Flash forward 50 years and what seemed old is new again. These images struck a chord. The interest in vintage lingerie has always been relevant to many lingerie aficionados but lately, the trend has become more prevalent, surfacing on social media. The past often comes into focus in times of reflection.… Read More
By HOLLY JACKSONEvery year at Christmas, I think about my grandfather. He wasn’t really a gift guy. He bought discount stuff on Christmas Eve to save money and then wrapped everything in old newspapers instead of wrapping paper. He was practical and proud of it. The only exception was when it came to my grandmother. She collected dramatic hats and big bold prints, even when she had to make them herself. Every year, he would go down to the fanciest women’s shop in their small town and ask for a full lingerie set, from the matching gown to all of the assorted underwear to go with it.… Read More