Spotlight on Eveden

By HOLLY JACKSON

Elomi Molly Maternity Bra for Plus sizes in blush as featured on Lingerie Briefs

You’d think that at a time in your life where everything (including your breasts) get bigger that more maternity brands would be focusing on making an expanded range of cup sizes. The reality is much different. If you’re above a G cup it can still be hard to find a maternity or nursing bra that works for you, especially if you still want to keep your beloved underwired bras on. Some of this is due to the simple fact that larger cup size bras are genuinely harder to design and manufacture as well as a more expensive development project.… ...Read more


Spotlight On …

By ELLEN LEWIS

Elomi Matilda Bra in Rose delivering july 2020 as featured on Lingerie Briefs

Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that Elomi could personally work for me. As a large busted, curvy woman, I have always needed bras that skew up in cup sizes above a D cup.… ...Read more


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By HOLLY JACKSON

The Eugenie Plunge Bra in Gilded Berry makes a bold statement with chic strap detailing that accentuates a fabulous cleavage, alongside opulent foil-print embroidery to complete the look. The plunge style features a three section cup design and side support panels for an uplifting and supportive fit in sizes DD – JJ.

I am one of those annoying people who wishes that Christmas would start in September. I’m the nut who decorates her tree on the day after Thanksgiving without fail and keeps it up all the way until New Year’s Day. I start playing Christmas carols on the piano in November. There’s something special about the sparkle and brightness that comes with the winter holidays that makes it feel new again to me every year.

I’m convinced that the Elomi designers must feel the same way since they’ve released two perfectly festive bras just in time for the holiday season!… ...Read more


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New from Elomi - Charley Spacer Moulded Bra in ultramarine blue - featured on Lingerie BriefsNew addition to the Charley collection. Based on the Amelia shape, the Spacer Moulded Bra features an ultra-light, seamless spacer fabric that is breathable and comfortable giving ease of fit while offering good support. Seamless cups offer beautifully rounded, smooth profile. Bandless frame has less fabric under the cups and works well for shorter torsos. Concealed side frame controls sideways bulge which has a stretch lace overlay with a diamond mesh look. Stretch neck edge for ease of fit. Diamond mesh center gore with cutout detail for a lighter look.… ...Read more


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Freya Swim's Bali Bay contemporary print bikini collection featured on Lingerie BriefsTransport yourself to paradise with Freya Swim’s Bali Bay, a contemporary print collection featuring a painted stripe pattern in all this season’s key colors. With a wide range of important top styles and coverage levels to choose from, we’ve ensured there’s something for everyone from on-trend high waists to barely-there Brazilian bottoms.

Bali Bay Soft Triangle Bikini Top (above), makes a statement with a stripe print in tropical colours. The vibrant style is designed with lightly padded cups and halter neck ties for great shape and support in sizes C- FF, complete with a criss-cross tie detail.… ...Read more


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Freya Starlight Idol Molded Bra in fashion color hibisus featured on Lingerie BriefsThe Starlight Idol Moulded Bra by Freya in fashion color Hibiscus as well as Caramel feature smooth, seam-free cups and sexy embroidered dots at the wings and cradle. It’s based on Freya’s best-selling Idol shape but with new features and colors. Classic balcony styling provides you a beautiful natural rounded look and excellent support and shaping for larger breasts. Perfect for wearing under close fitting clothing. Finished with fully adjustable straps and a pretty bow with gold charm detail. Freya Starlight Idol Molded Bra in fashion color hibisus and caramel featured on Lingerie BriefsA must have in your everyday essentials, available up to an HH cup.… ...Read more


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Charley Bralette in Ballet Pink featured on Lingerie BriefsAudacious and youthful, Charley combines a light diamond mesh fabric with stretch lace and features heritage-inspired meadow flower embroidery across select pieces. With a drawer full of shapes to choose from you can style this collection your way. Look out for the new underwire plunge stretch bra shape for SS19.

Charley Bralette in Ballet Pink or Black combines lightweight diamond mesh fabrics with powerful stretch lace for a rounded shape and ease of fit in cup sizes E – HH. The banded style features a side frame for forward shaping and a low cut plunge neckline, complete with a stunning lace overlay with heritage inspired meadow flower embroidery.… ...Read more


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