If you love your Elomi Matilda Bra then you’ll adore their new Kintai Plunge! A flirty twist on the best selling Matilda bra, Kintai add a bit of sass with the peek-a-boo styling at the center that forms a little two-toned bridge. This ultra-low cut, full figured style offers less coverage with no fabric under the cup, preventing roll-up. The comfortable three section cups and wide side panel are made with a fine stretch … Read More
Elomi’s new Matilda Daisy Bra is the epitome of joy, optimism and sunshine in vibrant yellow. This best-selling style features the much-loved Matilda plunge, paired with daisy chain embroidery for a fresh spring look. Large cup gals love the ultra-supportive styling with three section cup plus side support panel. Matilda offers forward shape, uplift and separation while the low center front plunges without push up. A moveable J-hook fastener at the back is designed for … Read More
Once again Elomi Lingerie steps up to the plate with Kelsey, a new bra innovation that is destined to be a home run for the brand. Launching for A/W 21, this is a sport inspired bralette combined with the fit and function of the bestselling Matilda bra. The lacy crop top design encases the Matilda plunge underwire framework, simultaneously ensuring outstanding lift with trend right fashion appeal. The flat tropical stretch lace pattern … Read More
By ELLEN LEWIS
I have wonderful children: 2 girls and a boy. My 2 girls came first, and I thought that was it. Charlie was a surprise, delivered in July, three weeks late at 9 lbs. 11oz. I think he needed to be a Leo because from the day he was born, he has been a natural leader, in control and completely dependable. I didn’t plan for him; I already had two wonderful girls, but … Read More
By HOLLY JACKSON
As far as I’m concerned, the Matilda bra is pretty much my platonic ideal of the perfect bra. It’s got it all: Support, lift, lightness, beautiful design, and it comes in tons of different colors. It’s a bestselling silhouette for Elomi for good reasons and it has a devoted following. It’s as popular on Instagram as it is in independent lingerie stores.
Storm delivering in May
Matilda lovers can rejoice because it’s … Read More
By HOLLY JACKSON
I absolutely adore both the Matilda bra and holiday inspired lingerie, so I was thrilled to see that Elomi is releasing a Valentine’s Day themed version of their popular unlined bra. Many companies have been focusing heavily on basics and continuity colors this year due to the pandemic, so it’s nice to see something fun and flirty as a change of pace.
Matilda is one of the most popular Elomi styles. It … Read More
By HOLLY JACKSON
This year has been one of significant change for everyone. Both individuals, brands, and lingerie stores have been adjusting to the new normal as things rapidly go virtual. Eveden’s Virtual Fit program helps train stores and individuals so they can offer high quality bra fittings online to their customers. Frederika (Freddy) Zappe’s fit clinic is always a popular attraction at Curve, so this alternative version offers the same thing in a bite … Read More