This season Elomi Lingerie elevates the Namrah underwire plunge bra to core status. Designed with a leopard spot embroidery this style taps into the tigress in a woman’s soul. Based on the beloved Matilda frame but re-engineered into a bandless shape, it has evolved into an Elomi favorite. Delivering in pale blush and black, the soft foldover elastic at the bottom of the gore and wings, combined with the elasticized neckline guarantees everyday comfort for … Read More
Based on Elomi’s popular Matilda UW Plunge, the new KENDRA Underwire Plunge is sexy and dramatic in soft stretch ‘love letter’ lace across the cups and center front for a flattering look!
Offering ultra comfort for the fuller figure, a three section cup plus cotton-lined side-support panel is constructed for forward shape, good uplift and separation. Unlined tulle is used on top cup for a lighter look. Soft fold-over elastic is at the neckline for … Read More
If you love your Elomi Matilda Bra then you’ll adore their new Kintai Plunge! A flirty twist on the best selling Matilda bra, Kintai add a bit of sass with the peek-a-boo styling at the center that forms a little two-toned bridge. This ultra-low cut, full figured style offers less coverage with no fabric under the cup, preventing roll-up. The comfortable three section cups and wide side panel are made with a fine stretch … Read More
Elomi’s new Matilda Daisy Bra is the epitome of joy, optimism and sunshine in vibrant yellow. This best-selling style features the much-loved Matilda plunge, paired with daisy chain embroidery for a fresh spring look. Large cup gals love the ultra-supportive styling with three section cup plus side support panel. Matilda offers forward shape, uplift and separation while the low center front plunges without push up. A moveable J-hook fastener at the back is designed for … Read More
Once again Elomi Lingerie steps up to the plate with Kelsey, a new bra innovation that is destined to be a home run for the brand. Launching for A/W 21, this is a sport inspired bralette combined with the fit and function of the bestselling Matilda bra. The lacy crop top design encases the Matilda plunge underwire framework, simultaneously ensuring outstanding lift with trend right fashion appeal. The flat tropical stretch lace pattern … Read More
By ELLEN LEWIS
I have wonderful children: 2 girls and a boy. My 2 girls came first, and I thought that was it. Charlie was a surprise, delivered in July, three weeks late at 9 lbs. 11oz. I think he needed to be a Leo because from the day he was born, he has been a natural leader, in control and completely dependable. I didn’t plan for him; I already had two wonderful girls, but … Read More
By HOLLY JACKSON
As far as I’m concerned, the Matilda bra is pretty much my platonic ideal of the perfect bra. It’s got it all: Support, lift, lightness, beautiful design, and it comes in tons of different colors. It’s a bestselling silhouette for Elomi for good reasons and it has a devoted following. It’s as popular on Instagram as it is in independent lingerie stores.
Storm delivering in May
Matilda lovers can rejoice because it’s … Read More