Spotlight on Eveden

By HOLLY JACKSON

Elomi Matilda Kiss plus size bra as featured for Valentine's Day on Lingerie Briefs

I absolutely adore both the Matilda bra and holiday inspired lingerie, so I was thrilled to see that Elomi is releasing a Valentine’s Day themed version of their popular unlined bra. Many companies have been focusing heavily on basics and continuity colors this year due to the pandemic, so it’s nice to see something fun and flirty as a change of pace.

Matilda is one of the most popular Elomi styles. It creates an amazing shape under clothing along with lots of lift.… ...Read more


Spotlight On …

By HOLLY JACKSON

Virtual Bra Fitting with Freddy from Eveden as featured on Lingerie Briefs

This year has been one of significant change for everyone. Both individuals, brands, and lingerie stores have been adjusting to the new normal as things rapidly go virtual. Eveden’s Virtual Fit program helps train stores and individuals so they can offer high quality bra fittings online to their customers. Frederika (Freddy) Zappe’s fit clinic is always a popular attraction at Curve, so this alternative version offers the same thing in a bite sized package.

Virtual Bra Fitting with Freddy from Eveden as featured on Lingerie Briefs

I volunteered to be the guinea pig for the experience out of more than a desire for research.… ...Read more


Spotlight On …

By HOLLY JACKSON

Elomi plus size Charley T Shirt Bra in Navy as featured on Lingerie Briefs

This season, the wildly popular Charley plunge bra is available in Navy, a sophisticated alternative to black.  Its delicate meadow flower inspired embroidery has spawned a legion of fans.

The Charley embroidered collection is offered in two shapes: The Elomi Charley Underwired Plunge Bra and the Charley Bralette. The second offers a retro feel with it’s longline style decorated with feminine florals while the Underwired Plunge continues the legacy of Elomi’s most popular banded bra options.

Elomi plus size Charley T Shirt Bra in Navy as featured on Lingerie Briefs

Elomi is known for their commitment to larger cup sizes, which continues with Charley.… ...Read more


Spotlight On …

By HOLLY JACKSON

Elomi Molly Maternity Bra for Plus sizes in blush as featured on Lingerie Briefs

You’d think that at a time in your life where everything (including your breasts) get bigger that more maternity brands would be focusing on making an expanded range of cup sizes. The reality is much different. If you’re above a G cup it can still be hard to find a maternity or nursing bra that works for you, especially if you still want to keep your beloved underwired bras on. Some of this is due to the simple fact that larger cup size bras are genuinely harder to design and manufacture as well as a more expensive development project.… ...Read more


Spotlight On …

By ELLEN LEWIS

Elomi Matilda Bra in Rose delivering july 2020 as featured on Lingerie Briefs

Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that Elomi could personally work for me. As a large busted, curvy woman, I have always needed bras that skew up in cup sizes above a D cup.… ...Read more


Spotlight On …

By HOLLY JACKSON

The Eugenie Plunge Bra in Gilded Berry makes a bold statement with chic strap detailing that accentuates a fabulous cleavage, alongside opulent foil-print embroidery to complete the look. The plunge style features a three section cup design and side support panels for an uplifting and supportive fit in sizes DD – JJ.

I am one of those annoying people who wishes that Christmas would start in September. I’m the nut who decorates her tree on the day after Thanksgiving without fail and keeps it up all the way until New Year’s Day. I start playing Christmas carols on the piano in November. There’s something special about the sparkle and brightness that comes with the winter holidays that makes it feel new again to me every year.

I’m convinced that the Elomi designers must feel the same way since they’ve released two perfectly festive bras just in time for the holiday season!… ...Read more


Spotlight On …

New from Elomi - Charley Spacer Moulded Bra in ultramarine blue - featured on Lingerie BriefsNew addition to the Charley collection. Based on the Amelia shape, the Spacer Moulded Bra features an ultra-light, seamless spacer fabric that is breathable and comfortable giving ease of fit while offering good support. Seamless cups offer beautifully rounded, smooth profile. Bandless frame has less fabric under the cups and works well for shorter torsos. Concealed side frame controls sideways bulge which has a stretch lace overlay with a diamond mesh look. Stretch neck edge for ease of fit. Diamond mesh center gore with cutout detail for a lighter look.… ...Read more


Spotlight On …

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