Spotlight on Anita

Anita Sport - Extreme Control Plus Sports Bra and the Light & Firm Sports Bra featured on Lingerie BriefsThis gorgeous Smart Rose neutral tone is now available for AW21 on two of Anita’s popular sports bras; the ISPO winning Extreme Control Plus Sports Bra and the Light & Firm Sports Bra!

Anita ISPO winner Anita's Extreme Control Plus in smart rose - featured on Lingerie BriefsThe ISPO Award is the top seal of quality in the sports industry and Anita’s Extreme Control Plus (5567) was a recent winner!  Designed and developed up to a K cup, this sports bra is very chic in the new neutral Smart Rose. Similar to the attributes of the Extreme Control Sports Bra (5527), this award-winning Plus version has a number of additional technical features such as, the pattern is divided into five sections to create the necessary depth and to provide an exceptional stable fit.… Read More


Spotlight On …

In honor of Breast Cancer Awareness Month this October Anita is celebrating their two bestselling Anita Care Seamless Pocketed Bras Lynn and Lotta in vibrant Hot Pink

Additionally, these two styles have become great sellers as a cross-over option for women who are looking for an alpha sized everyday comfort or sleep bra.

Anita advertising in Oct Breast Cancer Wellness Magazine - featured on Lingerie Briefs“We are featuring these two bras in our upcoming October ad in the end consumer Breast Cancer Wellness Magazine, which offers great stories of inspiration, informative articles on treatment and many different avenues of help and support for the Breast Cancer Community.”

Read More

Spotlight On …

Anita Clara Comfort Soft Bra in Sand up to an I-cup. Featured on Lingerie BriefsSince 1886 Anita’s Clara Comfort soft bra (#5459) has been known for its gently curved lines, creating an elegant and feminine look with a semi-transparent panel along the neckline. The three parted cup is available up to an H cup in White and Crystal and now this everyday bra is available up to an I cup in colors Black and Sand.Anita Clara Comfort Soft Bra in Black up to an I-cup. Featured on Lingerie BriefsThe slimming shape guarantees a sensational comfortable fit, which makes this a feel-good bra for every shape and size. Clara provides exceptional fit and comfort with its anatomically shaped underbust section and shaping panels, which run up into the straps at the sides and are made from firm knit fabric.… Read More


Spotlight On …

Rosa Faia Twin Wireless Soft Bra in new Rosewood - featured on Lingerie BriefsRosewood color addition is a perfect, pretty summer shade that complements the current palette of the Rosa Faia Twin Series.

Best selling collection for 20 years, all styles in the Twin series provide a unique perfect fit for any body shape combined with feel-good comfort from the soft stretch fabric. The Twin bras feel like a second skin and are virtually invisible, even underneath form fitting clothing. The subtle sheen of the silky, breathable fabric guarantees a smooth effect.

Rosa Faia Twin Wireless Soft Bra in Rosewood for AW21 - featured on Lingerie BriefsTwin Wireless Soft Bra

The pre-shaped cups on both the Wireless Soft Bra (5493) and Underwire Bra (5490) styles are double-layered and enhance the comfortable fit with the combination of extra-soft, wide straps, which run gently over the shoulders and don’t slip down due to their stretch and center positioning at the back.… Read More


Spotlight On …

Anita Active bestselling Extreme Control Sports Bra now in black/gold - featured on Lingerie BriefsAnita Active has added the fabulous colorway – Black/Gold to their bestselling Extreme Control Sports Bra lineup!

Like all Anita Active Sports Bras, the Extreme Control is lightweight yet delivers the power needed for sustained effort and demanding activities. The durability and support built into this sports bra has taken countless women to the farthest limits of their workouts.Anita Active bestselling Extreme Control Sports Bra now in black/gold - featured on Lingerie BriefsThe Extreme Control Sports Bra is an unbeatable high-octane style that checks all the right boxes in terms of function and fit.

This sports bra style has three-section cups that are supported on the sides with our signature sling solution.… Read More


Spotlight On …

Anita's Wire-free, Miss Lovely Nursing Bra featured on Lingerie BriefsAnita’s Miss Lovely certainly lives up to its name! This luxurious and feminine maternity bra has become a favorite for breast-feeding moms. Wire-free, Miss Lovely Nursing Bra (5086) features cups made of pre-formed foam and covered in an additional layer of fabric, keeping the nursing pads hidden. The cups are easy to open when breastfeeding, using the nursing clip. A delicate lace band frames the clean-cut cups and runs through to the back of the bra, which is lined with power tulle. So smooth and comfortable, it’s perfect under t-shirts and even clingy dresses!… Read More


Spotlight On …

Anita Care Welcomes the Fashionable TONYA FLAIR Post-Mastecomy bra - featured on Lingerie BriefsThis pretty, Tonya Flair mastectomy non-wire padded, pocketed t-shirt bra is a welcome spring addition to the Anita Care collection. In blush pink with lovely two-tone embroidery trim on the straps, it’s the perfect fashion edition of their bestselling 5706X Tonya bra.

With its clean-cut, molded cups, Tonya Flair (4706X) easily becomes a popular everyday basic as it can be worn under your favorite close-fitting t-shirts, tops and dresses. A beautiful accent under all your spring/summer outfits.

Anita Care's new Tonya Flair Post-Mastecomy bra in blush pink - featured on Lingerie BriefsDeveloped especially for Anita, the foam padding inside the seamless cup is perfectly concealing.… Read More


Spotlight On …

1 2 3 7 Page 1 of 7