The most successful independent intimate retailers know that inventory efficiency is everything. Anita Care’s Selma Pocketed Bra with Spacer Cups is a masterclass in cross-category merchandising, designed to bridge the gap between specialized medical necessity and everyday luxury. While engineered with discreet pockets for breast forms, Selma’s wire-free, smooth silhouette functions beautifully as a premium everyday T-shirt bra. This dual identity gives your fitters a powerful crossover tool, allowing them … Read More

Anita Since 1866 expands its popular Essential Collection with the Essential Smart Wire-Free Bralette (#5433), now available in the beautiful new Shadow Blue colorway. Originally introduced in Black and Smart Rose, this fresh shade brings a cool, contemporary update to an everyday favorite.

Modern Style. Invisible Comfort.

This new Essential Smart Series includes the wireless bralette and matching high-waist brief, blending sleek, clean-cut lines with luxurious comfort. Shadow Blue brings … Read More

Coming this fall! Meet the new Anita Active DYNAMIX STAR Sports Bra in Blue Iris, where award-winning support meets sleek style and unrestricted movement. Its innovative X-back design allows complete shoulder mobility while delivering exceptional stability during workouts of every intensity.

Winner of the ISPO Award and prestigious Red Dot Design Award, the DYNAMIX STAR blends performance technology with modern comfort. Ergonomic straps adjust easily at the front, helping relieve … Read More

There’s something quietly compelling about a collection that doesn’t try too hard and still manages to feel entirely fresh. That’s exactly the case with Suzette, the newest series from Rosa Faia. It’s a study in modern elegance with a distinctly Parisian sensibility: refined, feminine, and thoughtfully engineered.

What immediately draws the eye is the lace. A delicate floral motif plays across the bras with an almost weightless effect, particularly … Read More

By ELLEN LEWIS

What Does it Mean to Become a Legend?

There are very few companies in intimate apparel that can claim 140 years of continuous evolution without losing their soul. ANITA is one of them.

Anita Since 1886 (1988 photo)

I was reminded of this several years ago at Curve NY, where a conversation with Georg Weber-Unger, current steward of the global, FAMILY OWNED brand, sparked a deeper reflection … Read More

Introducing the Anita Care Lotta Lace post-mastectomy bra in the soft shade of Crystal in addition to Lotus and Black colorways. Designed to look as good as it feels, this style blends feminine lace detailing with all day comfort.An elegant update to the bestselling Lotta 5769X, this version introduces soft lace accents while maintaining the comfort and simplicity women love. It works beautifully as a post-mastectomy bra and … Read More

Claire Comfort Underwire Bra and Seamless Brief

Anita’s Claire Collection blends modern elegance with effortless comfort. Each bra features breathable spacer cups that shape beautifully while feeling feather-light. The result is a clean, refined look that stays comfortable all day.

Claire Comfort Underwire Bra

The collection includes a Soft Bra non-wired with Spacer Cups style that feels airy and free. It also offers a Comfort Underwire with Spacer Cups that … Read More