By ELLEN LEWIS

It’s no secret that society has experienced a cultural shift. Whenever this occurs the pendulum eventually swings back in search of some balance. Certainly, 2020 set a new standard of disruption. In the Intimate Apparel industry, comfort commandeered the platform, escalating a trend already on a trajectory in lingerie. Bralettes, for example, were usurping underwire bra sales before the pandemic. The lockdown turned this evolution into a no-wire revolution. Comfort at all costs. Fashion, not so much.

But now, as the world opens, we are poised for a counterbalance. Hybrid bras are emerging and Skin’s Gita bralette proves my point. Designed in the brand’s signature soft organic pima cotton with a modicum of stretch, this style is engineered in a v-wire construction that holds it in place for sizes XS-L (34-38, A-D), Available in a plethora of skin tones, Gita’s architectural shape proves sexy can be comfortable. Since this has always been the Skin attitude, it’s no wonder that the Gita bralette is a constant sell-out and reorder item.

“Ah, Art! Ah, Life! The Pendulum Swinging Back and Forth,
From Complex To Simple, Again to Complex”
Ray Bradbury