Understatement: Lingerie That Puts Comfort First
By ESTELLE PULESTON
Love a good bralette? Hate briefs that dig in? If you’re looking for lingerie you can fully relax in, allow me to introduce you to Understatement, a Swedish brand that puts comfort at the core of its design process.
Founded by Marie Stolt and Maria Lager in 2017, Understatement is an underwire-free, padding-free zone, where every fabric is chosen both for its sustainability and its softness. They’ve even done away with the standard fabric care labels, replacing them with flexible silicone versions that will never feel itchy.
Sized from XS to 2XL, their bralettes are categorized into three support levels: Light, Medium, and More. So, whether you’re just shopping for something pretty or you want a wireless bra that will actually hold things in place, you’ve got options. There are classic triangle bralettes with narrow backs, longline (and super-longline) designs, minimalist and sporty looks in smooth microfiber, and even two delicate-looking lace designs that can be worn with breast prostheses.
As for bottoms, you’ve again got a range of choices including cheeky-cut briefs, full-coverage boxers, and practically everything in between. And the vast majority have one important thing in common: there’s no potentially VPL-causing elastic at the back leg line! Just soft, stretchy fabric that will mold to your shape.
Declaring one of their key goals to be empowering women, Understatement manufactures its lingerie in a female-run factory in Latvia, showcases a diverse range of un-airbrushed bodies in its marketing imagery, and has donated to a number of organizations since it launched which support issues such as women’s health and women’s rights.
Also important to the founders is the issue of sustainability. They’ve replaced all polyamide in their garments with Econyl (a regenerated nylon made from ocean and landfill waste), exclusively use recycled fabric for their swimwear line, and take care to choose production partners who share their planet-friendly values.
According to the brand, they also put an emphasis on good-quality construction, because creating durable lingerie that won’t need replacing frequently is an integral part of calling themselves sustainable. And of course, they ship their undergarments in plastic-free packaging.
Understatement’s lingerie retails for $57 to $92 for bralettes and $23 to $57 for coordinates. Unlined bralettes fit up to a US 44C, and slightly more supportive lined bralettes up to a US 42D.
Contact information:
Website: https://www.shopunderstatement.com/
Instagram: @understatement_underwear
Email: press@understatement.se
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