When I was young, buying bras was a fractious affair. Endowed, but not particularly fleshy, I had no real pretty choices in the intimate’s market. I was restricted to boring bras that I jokingly referred to as “erector sets”. It did not seem fair, especially when the curvier media legends of my youth, Sophia Loren, Lynda Carter and Raquel Welch managed to project sensuality and femininity wearing barely anything. I imagined that their lingerie was as gorgeous, vibrant and colorful as their public persona’s. I wondered where these statuesque screen goddesses bought their underwear. Certainly not Victoria Secret Stores; it did not exist and even if it did, their size range would not accommodate the D plus cup figure.
So imagine my satisfaction, when, although older (in years only, I might add) I discovered Freya Lingerie, and was able to purchase a state of the art fitting bra with a youthful character and plenty of sensuality. Freya is a division of the International Eveden group and is the brand that specializes in sassy, cool collections of fashion forward intimates for the curvier figured woman with attitude. My current favorite is the best selling Arabella underwire plunge bra (5721) available from 30 to 38 C-G cup. This very sheer, very provocative 3 part embroidered net design incorporates the signature fit of the Freya balcony bra, lifting the breast tissue front and forward and making a cheeky and confident statement. Tiny feminine details sustain the feminine allure. There is an absolute balance of strength and sex appeal. Paired with the Arabella thong (5771) and suspenders (5791), this set justifies why Freya was recently named Lingerie Brand of 2010 by the Salon International de la Lingerie and Paris Capitale de la Creation. It’s a red carpet award for a diva performance.
“And remember that, in a world of ordinary mortals, you are a Wonder Woman.” Queen Hippolyte
Intimate Designs: Independence, New Jersey
Petticoat Fair: Austin, Texas
Lorettas: Plano, Texas
Lingerie By Susan: Edison, New Jersey
La Petite Coquette: New York City, New York (downtown)
Bratenders: New York City, New York (uptown)
A La Mode: Annapolis, Maryland
Lion’s Lair: Islamorada, Florida
Isabella Fine Lingerie: Chicago, Illinois
CONGRATULATIONS to the winner of the Midnight by Carole Hochman chemise and robe: Jessica at www.ABriefAffair.com in Great Neck, New York