Outta Here

It is October 1, 2010.  My sister in law, Celeste died today at the age of 54.  Cancer claimed her life.

The past few years have been a very poignant time for me.  Cancer has sabotaged the lives of several people very close to my heart.  Navigating the waters in this dark storm has taught me a grave lesson in confronting fear.  This voyage has been life bending as I witnessed the courage and perseverance required defying this cruel disease.   It commands a great deal of passion, and an enormous amount of discipline and dedication to stay the course.  Every moment of time that can be salvaged while research and discovery provide hope where once there was none, prove that fighting is worth the struggle.  I have had the rare privilege of learning what the possibilities are, how much it costs and why it is worth the effort.  I say this because I am no longer afraid.  Cancer can be confronted.  Our greatest weapon is information.  We must honor the courage necessary in the quest to survive.  We need to commit ourselves to finding a cure.

October is Breast Cancer Awareness month, highlighting a form of this savage illness that is intimately bound to the world of Lingerie and the sense of wholeness that we work so hard to insure for every woman.  And today, in the wake of the passing of my friend and sister in law, I feel compelled to honor her memory by paying homage to the b.tempt’d brand, the flirty younger voice of Wacoal, whose ten year efforts to raise funds to finance the research needed to defeat this awful illness means a great deal to me.    Dedicated to supporting the battle to annihilate this deadly scourge, they continue to hold over 1000 events annually promoting their initiative to “Fight for the Cure”.  This year b.tempt’d has launched a month long campaign to support the effort of The Susan G. Komen for the Cure® foundation.  Partnering with Esmee Denters, the Dutch singing sensation, whose debut album “Outta Here” will headline this month long philanthropic initiative, b.tempt’d will donate $2.00 for every bra purchased in participating stores.    This brand’s “can do” personality reflects the attitude necessary to conquer all forms of cancer.  Thank you to all the Lingerie companies that contribute to this pursuit.  It is a celebration of all that should be possible for woman.

“Cancer is a word, not a sentence.”  John Diamond

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Muriel’s Intimate Apparel:  Holland, Michigan

Knickers Of Hyde Park:  Cincinnati, Ohio

Flirt Boutique: St. Paul, Minnesota

Comfort Zone Boutique:  Medford, Oregon

Dollhouse Boutique:  Danville, California

Iris:  San Francisco, California

Blue Moon Clothing Co:  Santa Cruz, California

Top Drawer:  Grass Valley, California

Dutchess Intimates Boutique:  Campbell, California

Pampered Passions Fine Lingerie:  Englewood, Colorado

Jo Karen:  Acton, Massachusetts

Bare Necessities:  Lutherville, Maryland

Deborah Winthrop Lingerie:  Portsmouth, Rhode Island

Bare Essentials Plus:  Wilmington, Delaware

Freshpair.com

Herroom.com

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Please Note:  During October, for every purchase of a b.tempt’d bra, b.tempt’d byWacoal will donate $2 to support the efforts of Susan G. Komen for the Cure®.  In addition you’ll receive an exclusive music sampler from Esmee Denter’s album, “Outta Here” with a $50 b.tempt’d purchase while supplies last.

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International recording artist and b.tempt’d spokesperson Esmee Denters will perform live on Fox TV’s Good Day New York at approximately 9:50 am this Friday, October 8th.  Esmee is expected to perform her song “Outta Here” .  Esmee’s spot on the show will promote her appearance at Bloomingdale’s 59th Street, NYC on Saturday, October 9th