Shifting Perspective ~ CURVENY
You know something is a trend when its synergy begins to creep into your daily conscious. I am not sure why or how, but I sense a sea change in our cultural atmosphere: a slow shifting of the tides. It was apparent at the Paris shows and reinforced again last week at CURVENY. There is always a broad sweep of interesting ideas, but I like to zero in. Nothing spoke louder to me than the infusion of vibrant colors prevalent throughout the show. Brands, both established like Wacoal and Commando as well as emerging such as Claudette, Ari Dein and Lola Haze were replete with bold colors applied with an interesting twist. There was a definite halo of optimism.
Juxtaposed with this surge of vitality was a return to the grace and elegance of classic intimates albeit with a modern edge perpetrated by the use of light airy laces in graphic architectural designs. One gets the impression that less is more and having plenty is not as meaningful as the sensuality of owning a unique and gorgeous piece of lingerie. Jane Woolrich’s exquisite handwork tells the entire story.
Combining the kick of color and the impact of strategically placed laces as well as the technical fabric evolution apparent in the shaping industry, shapewear continues to evolve from the utilitarian undergarment of the mid 1900’s into contemporary design pieces required to play the dual role of function and fashion.
Just look at the new silhouettes offered by Fleur of England and Sassybax or the fabric innovation at Cass Performance. No brand makes the tried and true look new quite like Rago.
Discovery is the central focus of any successful encounter. The introduction of new lines, with unique products demanding a new perspective, such as Fine Lines and Being U, add value instead of excess to the Intimate market contributing to of a prescient message about our future.