In Bloom for Brides

by Libby Dowd

Wedding gowns are traditionally white, but lately color has been making its way down the runway—and the aisle. From the neutral blush colors that are appearing in virtually every designer’s collection to Vera Wang’s shocking black gown, color is coming on strong. So why should bridal lingerie stay all white?
In Bloom by Jonquil is introducing its new line of intimates for summer deliveries. These styles mix bold black trims and flirty polka dots—making them perfect for the bride who wants to maintain some tradition but still have a little bit of fun with color and pattern. “I was inspired by ivory and black high drama impact paired with fluffy, frilly laces,” says designer Diane Samandi.

In Bloom by Jonquil ~ 'Eliza' and 'Lace and Dots'
“Some trends reflected in this line are polka dots, lace, menswear inspired prints, mixing masculine and feminine and color blocking.”

In Bloom by Jonquil 'Whipped Cream' and 'Satin Stripe Baby Doll'
“Brides seem to gravitate towards short items—chemises, babydolls and short jacket sets,” adds Samandi. And stretch lace is a large part of the collection, too. “It is an important fabric for us—especially bridal gifts—because the fit is so forgiving.”



Discussion about this post

  1. Carroll says:

    These are great pieces. I really like the Whipped Cream Chemise and the Satin Stripe Babydoll.

    They all have a great price tags…really reasonable.

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