CurveNY ~ Color Surge

Colorful 2013 collections from Ari Dein, Bordelle, Karen Lu, Yummie Tummie and Fleur of England at CurveNY.

I have always believed in the power of color; its impact on merchandising and the way this visual tool can drive sales.  So, I was really pleased to see this message at CurveNY this week.  It was a virtual garden blooming in the Javits Center with the injection of color into every class of intimate apparel for spring 2013.   From elegant pastels to bold brights, the marketing landscape was a promise of revitalization and growth.  Exquisite lingerie from Ari Dein and Fleur of England in cosmetic hues promised a Secret Garden of sensual delight, while shapewear brands Hanro and Yummie Tummie added vibrant tones to their traditional basics.  It was everywhere from comfortable luxury at Karen Lu to sexy seduction at Bordelle.  And without a doubt, there is no apparel that paints the body’s canvas quite as well as Swimwear, a ubiquitous category whose growing presence in the Intimate Market forecasts profit as well as pleasure for anyone willing to indulge.